Rolex Event Newcastle 2


Food Bank 2

Supporting the local communities where we live and serve is integral to our culture and our engagement goes from strength to strength. We volunteer and fundraise for our corporate partner the Prince's Trust and in 2020 we were pleased to launch a food bank support programme in response to the COVID-19 crisis.

Princes Trust America
Community highlights
raised for The Prince's Trust
donated to local food banks in the UK
donated to local food banks in the US
Donated to The Prince's Trust

The Prince's Trust

Two years ago, we announced the launch of our Group wide corporate partnership with the Prince’s Trust at our Rolex Centenary celebrations in Newcastle. Rolex joined us in setting an inaugural fundraising target of £300,000 through the sale of 100 special edition watches, each with a special engraving to mark the Watches of Switzerland Group’s 100-year anniversary with Rolex.

"It’s been a fantastic first year of partnership with The Watches of Switzerland Group supporting our education programmes across the UK and in Newcastle specifically."

Ian Jeffers Deputy CEO – The Prince’s Trust

COVID-19 community response

Our response to the growing food poverty crisis caused by the impact of COVID-19, was to donate funds to directly support food banks in large city centre community hubs and the monies were used to directly purchase food or farm vouchers to enable access to fresh food.

The initial donation in Summer 2020 was followed up by a further donation in December 2020.

In the UK, we supported food banks in London, Leicester, Glasgow, Newcastle, Manchester, Birmingham, Bristol and Cardiff.  In the US, our efforts focused on foodbanks located across the state of Florida and in New York and Las Vegas.

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