People 5

Our Purpose and values

With our highly engaged colleagues, brand partners, scale and expertise, we are uniquely positioned to WOW our clients while caring for our colleagues, our communities and our planet: this is our Purpose.

we earn trust and confidence

By being true to ourselves and honest and transparent with our colleagues, our clients and our brand partners


we treat everyone with respect

By working together to cultivate a secure and supportive workplace, with equal opportunities and respect

We care for our communities

By actively engaging in our community and supporting those in need

We protect our planet

By working with our industry and other stakeholders to minimise our impact on the environment

We advocate for our industry

By proactively promoting the interests and responsibilities of the luxury watch and jewellery sectors in our markets

We do the right thing, always

By making the right decisions for the benefit of our colleagues, stakeholders and wider society

In This Section Longines