Our Purpose and values
At the Watches of Switzerland Group, our purpose is clear and compelling: To WOW our clients while caring for our colleagues, our communities, and our planet. This purpose is the driving force behind everything we do. It shapes our strategy, inspires our people, and guides our commitment to excellence. Whether we’re delivering exceptional client experiences, supporting our teams, or investing in sustainable practices, our purpose ensures we operate with integrity and impact.
LIVING BY OUR VALUES
Our values are more than words—they are embedded in our everyday actions. We bring them to life through:
- A culture of recognition and reward for those who exemplify our values
- Ongoing investment in learning, development, and wellbeing
- Strategic partnerships that align with our social and environmental commitments
OUR IMPACT
We are proud of the progress we’ve made—and even more excited about what lies ahead. In FY25, we:
- Achieved record sales of £1.652bn
- Became Great Place to Work-Certified™ in both the UK and US
- Committed £8.3m through our Foundation to support education and alleviate poverty
In FY25, we continued to live our Purpose—achieving record sales of £1.652bn, becoming Great Place to Work-Certified™ in both the UK and US, and committing £8.3m through our Foundation to support education and alleviate poverty.
With our scale, expertise, and deeply engaged teams, we are uniquely positioned to deliver exceptional experiences while making a meaningful impact.
we earn trust and confidence
By being true to ourselves and honest and transparent with our colleagues, our clients and our brand partners
we treat everyone with respect
By working together to cultivate a secure and supportive workplace, with equal opportunities and respect
We care for our communities
By actively engaging in our community and supporting those in need
We protect our planet
By working with our industry and other stakeholders to minimise our impact on the environment
We advocate for our industry
By proactively promoting the interests and responsibilities of the luxury watch and jewellery sectors in our markets
We do the right thing, always
By making the right decisions for the benefit of our colleagues, stakeholders and wider society
