
Investment case
The Watches of Switzerland Group PLC has a proven track record and a market leading proposition.
SIX REASONS TO INVEST IN THE WATCHES OF SWITZERLAND GROUP
Proven track record of delivering a strong, consistent financial performance with robust like-for-like sales, sustained profitable growth, elevated return on capital employed and strong cash generation
Long-standing, collaborative partnerships with the most prestigious and recognised Swiss luxury watch brands, with the top 7 brands accounting for c. 74% of Group revenue (FY20). The category of luxury watches has high barriers to entry and is underpinned by robust demand, proven value creation and supply-driven dynamics
Multi-channel leadership in luxury watches in the UK and significant and growing position in the US with a broad-reaching store network comprised of flagships, regional stores, travel retail and mono-brand boutiques, complemented by a leading ecommerce platform
Scale and national coverage in the UK and a significant and growing presence in the US, with a well-invested store network which provide an exceptional customer experience through welcoming and expert service and luxurious, open, contemporary, spacious and browsable environments
Operational excellence with bold, impactful, digitally-driven marketing and best in class merchandising capabilities, powered by leading edge, sophisticated and fully integrated IT systems
Well positioned to continue to build its leading position in the robust UK market and to become a leader in the US, a highly fragmented and under-invested market for luxury watches
Our business model
How the Group creates value.

Our strategy
The Group’s leading position in the UK was further cemented whilst momentum in the growing US business accelerated.

Annual Report 2020
Explore our FY20 Annual Report for the latest financial and operational developments.

