Header Tag Heuer Monaco Gulf


Multi-channel leadership in luxury watch retail

Our purpose is to provide the highest level of customer service by well-trained, expert colleagues in modern, luxurious and welcoming store environments and state-of-the-art online sites, and by partnering with the most prestigious luxury watch and jewellery brands, all supported by leading-edge technology and bold, impactful marketing.

Key Facts Omega Seamaster Diver
At a glance
Total stores (as at 31 October 2021)
Online stores
Luxury watches % FY21 Group revenue

Our competitive advantage

We are the leading luxury watch specialist in the UK with a significant and growing presence in the US.

Brand Partners Breitling Chronomat

Our Brand Partners

We have long-standing partnerships with the most recognised and prestigious luxury watch brands which we strive to represent in the best possible way to our discerning customers. We collaborate with the brands across all operational areas of the business including identifying distribution opportunities, partnering on demand forecasting and product development and collaborating closely on all store projects, across the online platform, clienteling initiatives and marketing activities.

  • Rolex Logo
  • Patek Logo
  • Audemars Logo
  • Cartier Logo
  • Omega Logo
  • Breitling Logo
  • Tag Logo
  • Tudor Logo
  • Vacheron Logo
  • Hublot Logo
  • Iwc Logo
  • Jlc Logo
  • Panerai Logo
  • Longines Logo
  • Blancpain Logo
  • Bovet Logo
  • Logo Grand Seiko
  • Logo Ulysee Nardin 01
  • Logo Breguet
  • Logo Zenith
  • Logo Bremont 01
  • New FOPE
  • Gucci
  • Messika
  • Mikimoto
Who We Are

Who we are

We have long-standing, collaborative partnerships with the most recognised and prestigious Swiss luxury watch brands. Our stores are well-invested and feature a spacious, contemporary, inviting, welcoming, high-end luxury feel, further enhancing the prestigious brands which are showcased.

History Mappin Webb 1900 Paris


The Watches of Switzerland Group has a history which can be traced back to 1775. Over two centuries later, we are recognised as the UK's leading luxury watch specialist in the UK with a significant and growing presence in the US.

People 5

Our values

Our values system is deeply ingrained in the Watches of Switzerland Group culture and our recognition programmes. We believe in equality for all and are fully committed to promoting an inclusive culture and diverse workforce.

Stores WOS Hudson Yards New


The Group continues to deliver on its strategic priorities of further expanding its leadership position in the UK luxury watch market and building on the significant presence established in the US.

Stores Mayors Merrick Park 1

Business model

Characteristics of our Group are key differentiators to our competitors and create a high barrier to entry for new entrants into the market.