Strategy
The Group continues to execute its strategy, supported by disciplined investment, strong brand partnerships and a consistent focus on client experience. These pillars provide the priorities for sustainable long‑term growth across the US, UK and online, supporting Group revenue, profitability and return on capital employed.
Showroom Investment
Showroom investment remains a core strength for the Group, supporting our leadership in luxury watch retailing and our long‑term growth. We continue to invest in a strong showroom network across the US and UK, with new openings, refurbishments, relocations and expansions delivering enhanced brand environments that reinforce our retail leadership. These physical spaces are a key differentiator, enabling us to present our brand partners with high‑quality execution and provide a consistently high standard of client experience.
Our approach is supported by disciplined capital allocation, clear payback criteria and a strong pipeline of future projects that will support continued growth.
Pre-Owned
Pre-Owned is one of the Group’s strongest growth areas, complementing our leadership in luxury watches. It has rapidly become our second-largest category, reflecting strong client demand and our leadership in this part of the luxury watch market, driven in particular by the success of Rolex Certified Pre-Owned, alongside continued growth in other pre-owned brands. The category supports the circular nature of the luxury watch market, strengthens long‑term client relationships and reinforces our position across both new and pre‑owned watches.
Ecommerce
Ecommerce is a key part of our multi‑channel model, extending the reach of
our showroom‑led luxury watch and jewellery retail proposition. Digital growth accelerated in FY26, supported by investment in the re‑platforming of selected US ecommerce sites, delivering clear improvements in performance, conversion and user experience.
Ecommerce complements our showroom network by providing clients with
a consistently high level of service across our showroom and digital channels,
strengthening our multi‑channel model and enabling us to reach clients who
choose to research or purchase online.
Luxury Branded Jewellery
Luxury branded jewellery remains a key growth category for the Group,
complementing our core watch proposition, supported by increasing client
demand, strengthened brand partnerships and a growing presence across
multi‑brand and mono‑brand formats. Our portfolio benefits from strong
brand momentum – notably Roberto Coin, which continues to deliver strong
performance and greater visibility in North America. We are further
enhancing our jewellery proposition through dedicated luxury environments,
including the new Mappin & Webb Luxury Jewellery boutique in Manchester,
which strengthens our luxury retail presence and reinforces our leadership
in this category.
Acquisitions
Strategic acquisitions remain an important part of our growth and capital
allocation strategy, enabling the Group to accelerate expansion, strengthen
brand partnerships and build our presence in key luxury markets. Recent
activity includes the integration of Roberto Coin Inc., which enhances our
luxury branded jewellery offering, and the Hodinkee business, which supports
our digital and editorial capability. In FY26, we further expanded our US
presence through the acquisition of a majority stake in Deutsch & Deutsch,
a long‑established luxury watch and jewellery retailer with four showrooms
across Texas. This transaction strengthens our US network and reflects our
disciplined, returns‑focused approach.
Client Experience
Client experience remains the foundation of our business model and a core
differentiator for the Group, underpinning each of our strategic growth pillars.
Our client‑focused culture – grounded in deep product expertise, a strong
understanding of client needs and the delivery of personalised, high‑quality
service across both showroom and digital channels – continues to set us apart.
Our flagship locations, including Rolex Old Bond Street with its exceptional
94% Net Promoter Score, demonstrate the impact of combining elevated
environments with high standards of service. Through our initiatives and
continued focus on personalisation, we strengthen relationships and support
long‑term client engagement.
View more about our strategy within the Annual Report
