To help us provide the best possible service, we capture personal information about you but we respect and protect your privacy and do all we can to honour the trust you place in us by being transparent about what personal information we collect and how we use it, vowing to handle your data fairly and lawfully at all times.
We are Watches of Switzerland Group PLC of Aurum House, 2, Elland Road, Braunstone, Leicester LE3 1TT, United Kingdom and our subsidiary Watches of Switzerland Company Limited is registered as a Data Controller with the UK Information Commissioner's Office with registration number Z5617669.
Our Data Protection Committee is contactable via firstname.lastname@example.org.
If you are also a customer of the Watches of Switzerland Group, you should refer to the separate customer privacy notice which governs our use of the personal information that we hold about you as a customer or prospective customer of ours.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
This notice is to inform you about how we collect and protect any personal information you provide to us and how you can control what personal information we collect from you and what we do with it. It sets out how we intend to use your information, who we will share it with and what rights you have about use of your information.
This notice applies to all our activities under the above brands and however you provide personal information to us, whether you visit us online at any of our websites or visit our stores or contact us via social media or whether you telephone, email, write to or text us.
Please note that we may amend this notice from time to time and any updated policy will be posted on our website and, where appropriate, notified to you by email. Please continue to review this notice whenever accessing our site.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Here we provide you with details about:
- what personal information we collect;
- how we use your personal information;
- information about cookies;
- who we share your personal information with;
- the legal basis for using personal information provided to us;
- how we aim to protect your privacy;
- how long we will keep your personal information;
- international transfers of your information; and
- your legal rights relating to your personal information.
What personal data do we collect?
We may collect the following information about you:
- your name, age/date of birth and gender;
- your contact details, including addresses, telephone numbers (including mobile numbers) and e-mail address;
- your social media handles;
- details of arrangements between you and us;
- your online browsing activities on any of our websites;
- your password(s);
- information about the device you use to browse our websites including the IP address and the device type;
- your communication and marketing preferences;
- your interests, preferences, feedback and survey responses;
- your location;
- your correspondence and communications with us; and
- other publicly available personal data, including any which you have shared via a public platform (such as Instagram, YouTube, Twitter or public Facebook page)
This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Notice. Some personal data are collected directly, for example when you set up an online account on our website, or send an email to our Customer Relations team. Other personal data are collected indirectly, for example, when you browse our websites. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.
We may anonymise and aggregate personal data for insight and research but this will not identify anyone.
Our websites are not intended for children and we do not knowingly collect data relating to children.
How we use your data
We (and trusted partners acting on our behalf) use your personal data:
- to provide information to you;
- to manage any account(s) you hold with us;
- to verify your identity;
- for crime and fraud prevention, detection and related purposes;
- to contact you electronically about promotional offers, events, products and services which we think may interest you;
- for analysis, insight and market research purposes to better understand your needs and ensure we are giving you what you like;
- to enable us to manage interactions with you; and
- where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).
We use your personal data for marketing purposes and may send you postal mail, texts and/or emails to update you on our latest offers and events.
We aim to update you about products and services of interest and relevance to you as an individual.
You have the right to opt out of receiving promotional communications at any time, by:
- contacting our Customer Relations team via email email@example.com or by telephone on 0800 085 8250 or post to Customer Relations, Watches of Switzerland Group PLC, Aurum House, 2, Elland Road, Braunstone, Leicester LE3 1TT United Kingdom; or
- making use of the simple "unsubscribe" link in our emails or the "STOP" number for texts; and/or
- contacting our Data Protection Committee to indicate that you wish to change your marketing preferences by emailing firstname.lastname@example.org or by post to The Data Protection Officer, Watches of Switzerland Group PLC, Aurum House, 2, Elland Road, Braunstone, Leicester LE3 1TT, United Kingdom;
Sharing data with third parties
We will never sell or rent your personal information to other organisations for marketing purposes.
We will not disclose your personal information to any third party, except for those referred to below.
We may share your data with:
- other companies within our group;
- purchasers, investors, funders and advisers if we sell our business or assets or restructure whether by merger, re-organisation or otherwise;
- our legal and other professional advisers, including our auditors;
- credit reference agencies where necessary for card payments;
- governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so:- to comply with our legal obligations and/or the administration of justice;
- to exercise our legal rights (for example in court cases);
- for the prevention, detection, investigation of crime or prosecution of offenders; and
- for the protection of our employees and website users; and
- our service providers and suppliers.
In order to make certain services available to you, we have partnered with certain trusted third parties including IT, mailing, payment services, delivery and marketing service providers. We may need to share your personal information with some of our service partners. We only allow our service providers to handle your personal information when they have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your information to provide services to us and to you, and for no other purposes.
Please see here for the types of service providers with whom we share personal data.
|Type of External Service Provider||Reason For Sharing Your Information|
|Database Administrators||Administration of our databases|
|Mailing Houses||Delivery of Postal Mailings|
|Electronic Mail Administrators||Delivery of email campaigns including electronic newsletters|
|Marketing Consultancies and Advertising Services Providers||Analysis of data and website user insight for the development and administration of marketing campaigns|
|Insurers||Provision of insurance cover|
|Call recording providers||Call recording to facilitate administration of enquiries and complaints|
|Electronic platform providers||To create on-line accounts and electronic newsletter distribution|
|Email Administrators||Provision of email system|
|Website Hosting Service providers||Administration of our websites and electronic marketing campaigns|
|Document Disposal Managers||Document disposal|
Legal basis for using data
We are required to set out the legal basis for our 'processing' of your personal data.
We collect and use website users’ personal data:
1. as necessary to perform our contract with you:
- for the purposes of complying with our duties and exercising our rights under arrangements agreed with you; or
2. as necessary for the pursuit of our legitimate interests including:
- providing information to website users;
- promoting, marketing and advertising our products and services;
- understanding our website users’ behaviour, activities, preferences, and needs;
- protecting website users, employees and other individuals and maintaining their safety, health and welfare;
- good governance, accounting, managing our operations and complying with our legal obligations;
- preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies;
- handling website users’ contacts, queries, complaints or disputes;
- managing insurance claims;
- protecting our company, its employees and website users, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to us;
- handling any legal claims or regulatory enforcement actions taken against us; and
- fulfilling our duties to our website users, colleagues, shareholders and other stakeholders; or
3. as necessary for complying with our legal obligations including:
- where you exercise your rights under data protection laws;
- for compliance with legal and regulatory requirements; or
- to establish or defend our legal rights; or
4. based on your consent.
You have the right to withdraw consent at any time. Where consent is the only legal basis for processing your personal data, we will cease to process your personal data for that purpose after consent is withdrawn.
How we protect your data
We are committed to keeping your personal data safe and secure.
Our security measures include:
- encryption of data;
- regular cyber security assessments of all service providers who may handle your personal data;
- regular planning to ensure we are ready to respond to cyber security attacks and data security incidents;
- daily penetration testing of systems;
- security controls which protect our IT systems, infrastructure and our premises from external attack and unauthorised access;
- internal policies setting out our data security rules for our personnel; and
- regular training for our employees.
What you can do to help protect your data
You should always be cautious when sharing your personal data. No one from our company will ever ask you to confirm any bank account or credit card details via email. If you receive an email claiming to be from Watches of Switzerland Group PLC asking you to do so, please ignore it and do not respond.
If you are using a computing device in a public location, we recommend that you always log out and close the website browser when you complete an online session.
In addition, we recommend that you take the following security measures to enhance your online safety:
- keep your account passwords private because anyone who knows your password may access your account or be compromised if your account is accessed without authority.
- when creating a password, use a difficult word/number combination of at least 8 characters and something that is not easily guessed by hackers such as dictionary words, your name, email address, or other personal data that can be easily obtained. Also, frequently change your password. You can do this accessing your account, clicking 'your account', clicking 'your data' and selecting 'change password'.
- avoid using the same password for different online accounts.
How long we keep your data
We will not retain your data for longer than necessary for the purposes set out in this Notice. Different retention periods apply for different types of information, and our Data Retention Policy sets out the length of time we will usually retain personal data and where these default periods might be changed.
In summary, various laws, accounting and regulatory requirements applicable to us require us to retain certain records for specific amounts of time. In relation to your personal data, we will hold this only for so long as we require that personal data for legal or regulatory reasons or for legitimate organisational purposes and we will not keep your data for longer than is necessary for the purposes for which we collect them.
For more detail on typical retention periods, please see below.
Record retention periods
|Record||Type of Personal Data||Retention Period|
|Cookies||Web-tracking information including IP addresses||5 years|
|Website users||Email addresses||Website emails 7 years
Customer care emails 7 years
|Complaints||Names, addresses, telephone numbers, email addresses||7 years|
|Marketing Databases||Names and Addresses, email addresses||15 years|
|Call recordings||Telephone numbers, call recordings||28 days|
|CCTV||Images of Attendees at our premises||As long as required for security purposes|
|Visitor Records||Names and Images of Attendees at our premises||As long as required for security purposes|
|Automatic Number Plate Recognition System||Vehicle Registration Plates of Visitors, suppliers and other attendees at our HQ||As long as required for security purposes|
To deliver products and services to you, it is sometimes necessary to share your personal information outside of the European Economic Area (the EEA). This will typically occur when service providers are located outside the EEA or if you are based outside the EEA. These transfers are subject to special rules under data protection laws.
If we transfer your personal information outside the EEA, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice is to assess the laws and practises of the destination country and relevant service provider and the security measures that are to be taken as regards the data in the overseas location. Alternatively, we use standard data protection clauses.
You have the following rights:
- the right to be informed about our processing of your personal data which is the aim of this Notice;
- the right to request access to personal data that we hold about you at any time;
- the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you;
- the right to object to processing of your personal data and/or to withdraw any consent you have given us and to opt out of any marketing communications that we may send you;
- the right to prevent processing that is likely to cause damage or distress to you or anyone else;
- the certain rights in relation to automated decision-making processes including the right to object to profiling;
- the right to request that we erase or destroy your personal data in certain circumstances (the right to be forgotten) for example when the data are no longer necessary for the purpose for which we collected them; and
- the right to have your personal data provided to you by us in a structured, commonly used and machine-readable format and the right to have that data transmitted to another data controller. This is known as the right to data portability.
If you wish to exercise any of the above rights, you can always:
- call our Customer Relations Team on telephone 0800 085 8250 but we will ask you to put your request in writing;
- email us at either email@example.com or firstname.lastname@example.org; or
- contact us by post to either Customer Relations or the Data Protection Committee, Watches of Switzerland Group PLC, Aurum House, 2, Elland Road, Braunstone, Leicester LE3 1TT, United Kingdom.
You have the right to lodge a complaint with the Information Commissioner's Office at Wycliffe House, Water Lane, Wilmslow SK9 5AF, United Kingdom if you believe we have not handled your personal data in accordance with the law. Further information, including contact details, is available at https://ico.org.uk.