Betteridge's beginnings in the jewellery industry can be traced back to the 18th century in Birmingham, England, where the Betteridge name was synonymous with fine jewellery design and silversmithing.

A.E. Betteridge Jr. opened the first Betteridge Jewellers in the early 20th century with some assistance from his father. The first showrooms were built on two of the most esteemed retail locales in the world: Fifth Avenue and 45th Street, and Wall Street and Broadway in New York City. Betteridge also had a boutique in the Miami Biltmore Hotel in Coral Gables.

With the advent of modern suburbia beginning to take shape outside of New York City in the 1950s, Bert seized the opportunity to invest in the rural future of retail, purchasing W.D. Webb Jewellers and moving the Betteridge headquarters to Greenwich, Connecticut. Recently, the Betteridge flagship showroom moved down ‘the Avenue’ from 117 to 239. The new building is one of the crown jewels of Greenwich Avenue with over three times the space of the old showroom. It showcases elegant in-store boutique areas for marquee brands, including Rolex, Cartier and Patek Philippe, as well as a dedicated Betteridge club space complete with a bar area for clients to relax and socialise.

Betteridge joined the Vail community in 2004 by acquiring Gotthelf’s, a well respected jewellery business that had been a fixture in the Vail Valley for over 25 years. Today, the showroom offers one of the finest collections of watches, designer jewellery, and exquisite estate pieces in all of Colorado.

In 2014, Betteridge acquired Hochfield Jewellers at the base of Aspen Mountain, nestled inside The Little Nell Hotel. Hochfield was a beloved jeweller in the community for over 23 years. We are proud to be associated with such a distinguished location and extraordinary family business. Betteridge is renowned for offering the best designs by the most fabled jewellers.

It’s an open secret, however, that many of the brand’s most desired pieces are its own, built in Greenwich, Connecticut by master craftsmen. In 2022, Betteridge continued its tradition of hosting private trunk shows showcasing high jewelry and limited-edition collections from brand partners curated explicitly for the events. Clients enjoyed the opportunity to meet with the designers and a special visit from the Crown Jeweller, Mark Appleby, in person and shop collection pieces not widely available in the market.