Blancpain is known for making watches that pushed the absolute limits achievable by precision machines and the human hand.

Today, Blancpain continues to push the boundaries of what this combination can achieve with such challenging complications as equations of time and eight-day tourbillon movements.

Blancpain were the pioneers in dive watches and their CEO Jean-Jacques Fiechter worked with the famous undersea explorer Jacques-Yves Cousteau in the 1950s to define what a dive watch should be in terms of legibility, water resistance and functionality.

The resulting Fifty Fathoms timepiece has been a staple of the collection since its launch in 1953; the first modern diver’s watch, created by a diver to meet the needs of underwater exploration. The Fifty Fathoms has played an essential role in the development of scuba diving and the discovery of the ocean world, becoming a catalyst for their commitment to ocean preservation.
We continue to support our partnership through social media, email and Calibre channels, along with clienteling guides and pop-ups to aid the storytelling of the brand. Blancpain were also supported in our Watches of Switzerland ‘Time To Explore’ campaign in 2023, highlighting their key history within diving and exploration and for 2024 the brand are included in our highlighting of key specialist and niche brands.