The Breguet brand is adored around the world for its unique and luxurious watch designs.
Created in 1775
Since its creation in 1775, Breguet has never ceased to distinguish itself as one of the world’s elite watchmaking brands, thanks to the avant-garde spirit instilled by its founder Abraham-Louis Breguet. An outstanding scientist and technician, he was always on the lookout for innovations that would bring precision and reliability to timepieces. He was also the originator of numerous inventions within horology such as the tourbillon, the first wristwatch, the pare-chute; as well as Breguet ‘apple’ hands. As the initiator of the neo-classical style in watchmaking, his creation of a refined and legible design became the trademark of Breguet and has inspired the aesthetic & trends of many timepiece brands since. This innovative spirit has captivated numerous personalities from the political, economic and financial elite around the world since the brand’s inception. Since the Swatch Group acquired Breguet in 1999, the desire to perpetuate the House’s rich heritage while continuing to build the watchmaking of tomorrow is more relevant than ever. Breguet is devoting considerable energy to developing the Research & Development (R&D) department, which has already invented the silicon balance spring and the magnetic pivot. It is in the expert hands of its craftsmen, in the manufacture located in heart of the Vallée de Joux, that each watch and each component are created. Excellence, know-how and passion: since 1775 the Breguet brand continues to surprise with watch collections that perpetuate its heritage while aiming for the future. We are proud to have collaborated with the Manufacture Breguet for several years, which shares the same values of excellence and precision as our brands. In 2020, we were delighted to feature the brand in our pop-up campaign ‘History of The Tourbillon’ which showcased several iconic pieces from the House of Breguet.
The Breguet Collections
Lovers of technical refinement and complications will be elated at the exuberant selection of Breguet watches within the collections. They are sure to be spoilt for choice between lustrous polished gold cases and finely tuned engines – each one different from the next.
Abraham-Louis Breguet based his work on the observation that gravity is the enemy of the regularity of horological movements, in that it provokes variations in timing adjustment with each change of position of a watch when worn. To solve this problem of gravity that is inherent to all human activity, he created a new type of regulator which is called the Tourbillon. The House of Breguet has made it a point of honour to pay tribute to this invention with timepieces each more elegant than the next.
There are many watch collections to choose from within Breguet’s ever-evolving universe. The brand’s Classique collection exemplifies the Swiss watchmaking ideals of precision, clarity and elegant lines. Whether extra-thin models or complicated watches, they are all true to the technical principles, the artistry and the traditional values of the Breguet watch. Clear and spacious dials are adorned with crisp black Roman numerals or Arabic markers, while small second sub-counters and date apertures add a touch of technical finesse to each model.