Founded in Rome in 1884

Glamorous, opulent, and feminine, BVLGARI is an Italian jewellery brand like no other

Founded in Rome in 1884 by Greek silversmith Sotirio Bvlgari, the brand quickly cemented a reputation for excellence with its skilled craftsmanship and impressive jewellery creations. As the decades passed, the brand developed a distinctive signature style, which embraced vibrant colours and inimitable motifs and also paid tribute to its Roman heritage.

Through the decades BVLGARI continued to embrace its cultural legacy while rewriting the rules, launching new trends, and standout contemporary pieces that have become jewellery icons. Not shy of daring colours and eclectic flair, BVLGARI has a history of creating spectacular jewellery resplendent with kaleidoscopic gobstopper jewels.

Fast forward to today and BVLGARI continues to make waves with the iconic Serpenti Watch collection, which takes jewellery watches to a whole new level – designing a piece that could easily be worn every day but also bejewelled enough for a night on the town. Still retaining a decorative and bold aesthetic, BVLGARI’s creations deliver a seductive combination of Roman heritage, beauty, and wearability for both men and women.

Also, from a technical perspective BVLGARI has achieved unequalled success in the production of thin watches in the Gerald Genta-inspired Octo collection. Eight world records in eight years including the thinnest tourbillon, thinnest minute repeater and the thinnest perpetual calendar, which won the Aiguille d’Or prize in 2021 at the GPHG, which culminated in the 2022 Octo Finissimo Ultra, the thinnest mechanical watch in the world at 1.8mm.

At the Watches of Switzerland Group, we are proud to have partnered with BVLGARI for over two decades. In 2021, we opened our first BVLGARI monobrand boutique in Aventura Mall, Aventura, Florida and in the UK, we retail BVLGARI watches in Watches of Switzerland Broadgate, Regent Street and our Battersea Power Station showroom in London.

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