Founded in 1860 in Sonvilier, Switzerland, by Louis-Ulysse Chopard
The Chopard brand stands for innovation, quality, and authenticity
Under the impetus of the Scheufele Family, who bought the company in 1963, Chopard has been committed to a tradition of excellence and experienced spectacular development. Renowned for its creativity, its high level of vertical integration and its state-of-the-art technology, it has become one of the leading names in the fine watch and jewellery industry. Whether you’re selecting from Chopard Racing watches or the Iconic Happy Sport models, all timepieces in this vast collection draw from the brand’s rich heritage of craftsmanship and have a story of their own. One of their most iconic collections that runs across both watches and jewellery is the ‘Happy’ collection, with its moving diamonds, and it has spawned several iterations including ‘Happy Hearts’, ‘Happy Sport’ and ‘Happy Diamonds’ and in 2021 appointed A-list actress Julia Roberts as the face of the campaign. They felt that Roberts reflected the core values of their business, and collection and through her ‘communicative energy and grace, Julia Roberts is the triumphant embodiment of dancing diamonds’. We have a fantastic partnership with Chopard, and their beautiful pieces can be seen both in key showrooms and online.