The Chopard brand stands for innovation, quality, and authenticity

Under the impetus of the Scheufele Family, who bought the company in 1963, Chopard has been committed to a tradition of excellence and experienced spectacular development. Renowned for its creativity, its high level of vertical integration and its state-of-the-art technology, it has become one of the leading names in the fine watch and jewellery industry. Whether you are selecting from Chopard Mille Miglia watches or the iconic Happy Sport models, all timepieces in this vast collection draw from the brand’s rich heritage of craftsmanship and have a story of their own. One of their most iconic collections that runs across both watches and jewellery is the ‘Happy’ collection, with its moving diamonds, and it has spawned several iterations including ‘Happy Hearts’, ‘Happy Sport’ and ‘Happy Diamonds’ and in 2021, Chopard appointed A-list actress Julia Roberts as the face of the campaign.

They felt that Julia Roberts reflected the core values of their business, and collection and through her ‘communicative energy and grace, Julia Roberts is the triumphant embodiment of dancing diamonds’. Due to the success of the campaign, they have enlisted Julia Roberts for further shoots, now encompassing both their watch and jewellery in one campaign. In the UK, Goldsmiths Meadowhall hosted an exclusive showcase for Chopard’s Valentine’s Day Exhibition, inviting their most loyal clients to discover a selection of exceptional watches and jewellery. In the US, we have continued our focus on digital marketing to drive online and offline sales, by collaborating on dedicated spending for both watches and jewellery.