Founded in 1889, DOXA, the Greek word for ‘glory’, is more recently known for its superlative dive watches that the brand began making in the second half of the 20th century

In its current iteration, the brand designs brightly coloured watches with a serious and profound diving history having discovered that orange is the last colour on the spectrum that is visible underwater, therefore aiding visibility. Located in Biel/Bienne in the heart of the birthplace of Swiss watchmaking, the brand is renowned for creating one of the first professional spec dive watches available for the general public since the 1960s, the DOXA SUB 300 and also being the first watchmaker to have a watch feature a Helium Release Valve, a technology which DOXA co-invented.

We are proud to house DOXA within the UK and US, along with a presence online. We continue to drive awareness of our partnership through inclusion in our Calibre podcasts and YouTube series, along with involvement in our themed pop-ups and curated content for social media and emails.

Our partnership in the US saw us partner with DOXA to create a DOXA Army Watches of Switzerland Edition limited to 100 timepieces in a ceramic case, leveraging press and media coverage. The reach and readership of these outlets were instrumental in continuing to share Watches of Switzerland’s narrative as a forward-thinking luxury retailer that is changing the landscape, and supported the timepiece selling out in 24 hours.
For 2024, we have partnered with the brand again, celebrating Watches of Switzerland’s Centenary year by collaborating on a special commemorative version of their iconic SUB 200T model with an exclusive ‘seafoam’ green sunray dial.