Founded in 1904
Swiss brand Oris was first founded in 1904 and was named after a nearby brook in the town of Hölstein.
Oris makes watches for people who are passionate about mechanical movements and who look for genuine and contemporary values with great designs. As they are an independent company, they are free to be innovative and often push boundaries and be reactive to explore functions and features that may be in demand within the world of horology. Lately, they have been making waves with their in-house five-day power reserve movements. Some of their key pieces are the ProPilot Altimeter, one of the first automatic watches with a built-in Altimeter, and in 2022 they released the new ProPilot X Calibre 400 at Watches and Wonders.
Sustainability is something the brand is hugely passionate about. The first ever Oris Sustainability Report was launched in 2022 and was the result of a three-year project to ramp up their mission to bring Change for the Better, which has already seen Oris become a climate-neutral company and begin to dramatically reduce their carbon footprint.
Our partnership with Oris has continued to flourish as we have focused on leading marketing activity to increase brand awareness and drive footfall to our showrooms. We collaborated on a Watches of Switzerland Exclusive Oris Aquis Diver, with a robust marketing campaign plan such as performance marketing, paid social media activity, email, Calibre and PR. We also created unique content and included them in our internal creative campaigns, allowing for further storytelling opportunities.
We were honoured to interview their co-CEO Rolf Studer who discussed the brand's new pieces presented at Geneva Watch Days for Calibre.