Utilising over 175 years of experience and perpetuating the tradition of Genevan watchmaking, Patek Philippe has always been at the forefront of the luxury watch industry.
Exceptional knowledge and understanding
As the last family-owned independent watch manufacturer in Geneva, Switzerland, Patek Philippe enjoys total creative freedom. This position allows Patek Philippe to entirely design, produce, and assemble some of the finest timepieces in the world, which stay true to the spirit of innovation of its original founders, Antoine Norbert de Patek and Adrien Philippe, who started the brand that we know today. Patek Philippe is a brand that pushes the boundaries of watchmaking, while still keeping traditional crafts alive. It is a brand renowned for creating exceptionally beautiful pieces with equally stunning complications, and for keeping collectors curious with its much-sought-after timepieces.
Patek Philippe is also known for creating grail watches, whether that is in the form of the sleek steel lines of its Nautilus, a limited Calatrava reference, or the wonderfully complex Grandmaster Chime, the most complicated Patek Philippe wristwatch. It is also discerning when it comes to women, with its 2009 Ladies First Chronograph, powered by its first entirely in-house chronograph movement, being widely credited with kickstarting the trend for women’s complicated mechanical timepieces. It is this tradition of innovation that has seen Patek Philippe file more than 100 patents. Patek Philippe has its own team of engineers working in its Advanced Research Department, founded in 2005, where they have been tasked with pursuing research into materials, technologies, and conceptual ideologies, such as the compliant technology that was used in the Aquanaut Travel Time Ref. 5650G, which launched in 2017.
Alongside this, there have been launches featuring its usual creative combinations of complications, minute repeaters, and chiming watches alongside exquisite examples of enamelling and guilloche work found in the Rare Handcrafts collection.
Our relationship with Patek Philippe goes back over half a century and we are privileged to partner with the brand in our showrooms in both the UK and the US, offering our clients the chance to fall in love with this remarkable brand. To strengthen and solidify our partnership, we also work with Patek Philippe on an extensive training onboarding process to ensure our colleagues are trained to the highest calibre with the knowledge and tools at their disposal to communicate to our clients the rich history behind this brand and its timepieces. We partner with Patek Philippe on advertising in traditional media, such as national and local printed newspapers and magazines, as well as including them in our very own in-house print title, Calibre. In 2021, we also created a wall mural of the latest co-op advertising with Patek Philippe to support our Watches of Switzerland, Soho, New York, showroom. In both the UK and US, we host Patek Philippe events, which allow us to immerse our clients in a true luxury experience that evokes the spirit of the brand. Alongside these exclusive events, there are also exhibitions and roadshows in our showrooms, so our clients can view new or historical pieces, and we are also privileged to be able to offer the ‘money can’t buy experience’ of being flown by private jet to the Patek Philippe Geneva Salon.