It was in Côte-Aux-Fées that Georges-Edouard Piaget set up his first workshop in the family farmhouse and devoted himself to producing high-precision movements
1874 marked the start of an ever-growing reputation in the watch industry
In 1943, the company took a decision that would prove crucial to its future by registering its brand name. Piaget is also a style: a marriage of gold and an explosion of colour, new shapes, precious gems, and dials made of hard stones, paving the way for new colours and unique aesthetics. Building on more than 140 years of history, the ever-bold brand innovates by offering jewels in motion, extravagant high jewellery collections as well as exceptional luxury watches – making it one of the world’s most prestigious watchmaker-jewellers.
Two of the most iconic collections include the Piaget Polo, first developed in the 1970s and inspired by the world of polo, and the Piaget Altiplano which held the record of the thinnest mechanical watch on the market at the time, in the Altiplano 900P, standing at just 3.65mm high.
For 2024, we are concentrating on the storytelling and history and heritage of Piaget as part of our initiative to champion niche brands. We support our showrooms on liaising with their key clients as well as highlight the brand across our social media and emails.
