Established in 1917
Rado, a globally recognised Swiss watch brand that traces its roots to 1917, is singular in its design, innovation and use of revolutionary materials.
Ever since its beginnings in Lengnau, Switzerland, Rado has proudly flaunted a pioneering spirit, consistently fulfilling its hallmark philosophy: ‘if we can imagine it, we can make it’.
Only the finest materials and tech comprise Rado watches. As horology specialists, Rado know that hardness and scratch-resistance alone are not enough in selecting fabrics: durability and wearer comfort are equally as important. That’s why any Rado timepiece that you invest in will not fail to deliver strong, enduring comfort and efficiency. After more than 100 years of watchmaking, iconic style and substance remain the key principles of the brand – and Rado continues to showcase its mastery by creating watches with immense visual, practical, and popular appeal. Nothing can prevent Rado from achieving its mission to discover, invent and innovate new ways to create premium watches. We mean it when we say that Rado is ‘the master of materials’.
We are proud to have partnered with Rado on several first-to-market exclusives, including the first-to market Captain Cook Chrono timepiece, available in both our showrooms and online. This was supported through all of our marketing channels including social media, email, Calibre and clienteling guides.
We have also expanded our Rado ranges with additional web lines and aligned with the brand to support several of Rado’s key collections such as the Captain Cook and the True Square.