Celebrating over 100 years of Partnership between Rolex and the Watches of Switzerland Group.

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Our partnership with Rolex
100+ yrs
2019 marked the 100 year anniversary of our partnership with Rolex
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Rolex mono–brand boutiques (as at 2 May 2021)

Our partnership with Rolex

It was in 1919 that our partnership began with Rolex when we were selected to be a Rolex stockist at our Northern Goldsmiths store in Newcastle. Having first opened the store doors in 1892, a vast four-sided golden Rolex clock was installed above the store in 1937. We are proud that over 100 years later the store remains on the same corner of Blackett Street today, showcasing our long-standing partnership with Rolex.

History Northern Goldsmiths

Celebrating 100 Years of Partnership

In 2019 we celebrated our centenary with Rolex with a series of customer events, commencing with an exclusive event for 100 customers at the Baltic Centre for Contemporary Art, Newcastle; the town where the partnership between Rolex and the Watches of Switzerland Group began.

History Advert 3

The Watches of Switzerland Group and Rolex support The Princes Trust

In honour of the centenary, we partnered with Rolex to unveil 100 specially engraved Rolex watches and a donation from each watch sold raised money for the Prince’s Trust to support disadvantaged young people across the UK.

Rolex Event Newcastle 2
Rolex Centenary 6
Rolex and the Watches of Switzerland Group Centenary Celebration, Baltic Mill, Newcastle
Rolex Centenary 4
Rolex and the Watches of Switzerland Group Centenary Celebration, Baltic Mill, Newcastle
Rolex Centenary 7
Rolex and the Watches of Switzerland Group Centenary Celebration, Baltic Mill, Newcastle

the partnership between the watches of switzerland group and rolex

We are privileged to partner with Rolex on seven mono-brand boutiques in prestigious locations in the UK and the US in the Wynn Resort, Las Vegas; Orlando, Florida; Glasgow, Scotland; and Bond Street, London as well as within Heathrow Airport, London. We also partner with Rolex in both the UK and the US on customer events and invest in co-operative marketing activity.

Rolex Boutique Bond St
Rolex Boutique Bond Street, London
Rolex Mayors Boutique1
Rolex Boutique, Mall at Millenia, Orlando, Florida
Brand Partners Rolex Glasgow Boutique
Rolex Boutique, Glasgow
Rolex Boutique T2
Rolex Boutique Heathrow Terminal 2, London
Rolex T5
Rolex Boutique Heathrow Terminal 5, London
Rolex Boutique T4
Rolex Boutique Heathrow Terminal 4, London
Rolex Las Vegas
Rolex Boutique Wynn Resort, Las Vegas
Rolex USA Event
Client events in partnership with Rolex
Rolex Media
Our Co-Op Advertising with Rolex