Founded in 1905 in London by Hans Wilsdorf, Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail.

Background Image
Our partnership with Rolex
100+ yrs
2019 marked the 100 year anniversary of our partnership with Rolex
Rolex mono–brand boutiques (as at April 2023)

Our partnership with Rolex

The Watches of Switzerland Group has retailed with Rolex for over a century. Back in 1919, we were selected to be one of the first to sell the brand, welcoming Rolex to our Northern Goldsmiths showroom in Newcastle, which first opened its doors in 1892. In 1935, we installed a vast four-sided golden Rolex clock above the showroom and that very same showroom remains on the same corner of Blackett Street today. Our two companies have worked closely together for over 100 years, with Rolex being woven through every aspect of our business from our impressive Rolex showrooms to our marketing, events, and media communications.

In the UK, 2022 saw our largest client event series to date with over 60 events hosted in exceptional venues such as the Cutty Sark, Kew Gardens, and the Concorde Hangar with well-known guest speakers like Bonita Norris and Alistair McGowan. During the year we hosted over 4,000 top VIP clients across seven months of events which also included access to exclusive hospitality.

The US partnered with Rolex on a 'Rolex Roadshow', debuting the brand’s Spring releases of the new watch collection to enthusiastic collectors within four key markets: Atlanta, Las Vegas, New York City, and South Florida. The multi-day private appointments, paired with elevated hospitality and gifting, were held in two newly renovated boutiques: Mayors Aventura and the Wynn Resort, Las Vegas, along with Mayors, Lenox Square and Watches of Switzerland Soho, New York.

We continue to invest in traditional media, placing brand advertisements in luxury magazines and newspapers both nationally and locally, as well as carefully selecting impactful key out-of-home sites and producing engaging digital communication to drive clients to our website. These placements represent brand awareness of our partnership and drive footfall to our boutiques and showrooms.

History Northern Goldsmiths

Celebrating 100 Years of Partnership

In 2019 we celebrated our centenary with Rolex with a series of clients events, commencing with an exclusive event for 100 customers at the Baltic Centre for Contemporary Art, Newcastle; the town where the partnership between Rolex and the Watches of Switzerland Group began.

History Advert 3

The Watches of Switzerland Group and Rolex support The Princes Trust

In honour of the centenary, we partnered with Rolex to unveil 100 specially engraved Rolex watches and a donation from each watch sold raised money for the Prince’s Trust to support disadvantaged young people across the UK.

Rolex Event Newcastle 2
Rolex Centenary 6
Rolex and the Watches of Switzerland Group Centenary Celebration, Baltic Mill, Newcastle
Rolex Centenary 4
Rolex and the Watches of Switzerland Group Centenary Celebration, Baltic Mill, Newcastle
Rolex Centenary 7
Rolex and the Watches of Switzerland Group Centenary Celebration, Baltic Mill, Newcastle

the partnership between the watches of switzerland group and rolex

We are privileged to partner with Rolex on seven mono-brand boutiques in prestigious locations in the UK and the US in the Wynn Resort, Las Vegas; Orlando, Florida; Glasgow, Scotland; and Bond Street, London as well as within Heathrow Airport, London. We also partner with Rolex in both the UK and the US on client events and invest in co-operative marketing activity.

Rolex Boutique Bond St
Rolex Boutique Bond Street, London
Rolex Mayors Boutique1
Rolex Boutique, Mall at Millenia, Orlando, Florida
Brand Partners Rolex Glasgow Boutique
Rolex Boutique, Glasgow
Rolex Boutique T2
Rolex Boutique Heathrow Terminal 2, London
Rolex T5
Rolex Boutique Heathrow Terminal 5, London
Rolex Boutique T4
Rolex Boutique Heathrow Terminal 4, London
Rolex Las Vegas
Rolex Boutique the Wynn Resort, Las Vegas
Rolex USA Event
Client events in partnership with Rolex
Rolex Media
Our Co-Op Advertising with Rolex