Established by Hans Wilsdorf, the founder of Rolex in 1926.

BORN TO DARE

In 1926, a watch dealer and maker known as “Veuve de Philippe Hüther” registered the trademark “The Tudor” for Hans Wilsdorf, the legendary founder of luxury watch brand Rolex. Wilsdorf acquired the exclusive usage rights from the dealer, and the brand Tudor as we know it was born.
The first piece released was a timepiece with all the style, character and robust high quality of its older sibling Rolex, but at a more accessible price point.

Since then, Tudor has grown into one of the most exciting and coveted brands, merging the best of classic watch design with dependable watchmaking practices, to produce some of the world’s most exciting collections of contemporary dress and professional watches. Favourite models include the 1926, Pelagos and what many consider the quintessential Tudor design, the Black Bay.

We have had much success in our partnership with Tudor, so it was a natural evolution in collaborating with the brand on the first-ever Tudor mono-brand boutique in Europe. Based in London, the boutique houses some of the most iconic collections from the brand, including exclusive-to-the-boutique collections and pieces like the Tudor Royal collection.

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Tudor mono-brand boutique, White City, London
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Tudor mono-brand boutique, White City, London
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Tudor mono-brand boutique, White City, London
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Tudor mono-brand boutique, White City, London