Since its founding in 1926, TUDOR has endeavoured to produce the best possible watches at the best possible price. This mission, bold then as it is now, is inspired by the vision of the brand’s founder Hans Wilsdorf.
Inventors of modern fine watchmaking
The inventor of several cornerstones of modern fine watchmaking – wristwatch precision, waterproofness and the self-winding mechanism – Wilsdorf dreamed of devising a watch that was technically perfect while remaining affordable, and so created the TUDOR brand to bring his dream
Throughout their history, thanks to their robustness and affordability, TUDOR watches have been chosen by some of the boldest adventurers, on land, in the air, underwater and on ice. Today, the TUDOR collection includes iconic lines such as Black Bay, Pelagos, 1926 and Royal. Since 2015, TUDOR has also offered models with mechanical Manufacture Calibres with multiple functions and superior performance.
New TUDOR Black Bays always garner attention from press and collectors alike. The release of the TUDOR Black Bay Fifty-Eight 925 watch, in 2021, was much talked about due to the brand’s use of silver, something that is rare within the watch world due to the softness of the metal. TUDOR, however, developed its own silver alloy to ensure the piece is as strong and long wearing as possible. TUDOR’s diverse fan base is reflected in its roll call of ambassadors, which include ex-footballing legend David Beckham and the All Blacks rugby team.
We partnered with Esquire magazine on providing a TUDOR Black Bay for their feature with England footballer Phil Foden, driving print and online impressions of just over 2.2 million, along with being the retailer of choice to collaborate on an Esquire digital native campaign. TUDOR regularly feature in our podcast and YouTube videos and have continued support across channels such as social media, email and Calibre.
2022 was a key year for the brand in the UK, and we have supported with a larger number of events, with VIP dinners at exclusive venues in London and Glasgow. With the expansion of the brand across the network we celebrate launches of new boutiques and agencies within the showrooms with enhanced hospitality. The 2022 novelties from Watches and Wonders were also on display for clients to explore.
Following the 2020 opening of the first US TUDOR mono-brand boutique in The Mall at Millenia in Orlando, Florida, we are proud to have opened a second TUDOR boutique in 2022 in the US at Lenox Square Mall in Atlanta, Georgia. To celebrate, TUDOR executives from Geneva and the US hosted a ribbon-cutting ceremony and an off-site grand opening party for 125 clients and guests. The event featured novelties and boutique exclusives resulting in significant sales. Both US boutiques house some of the most iconic collections from the brand, including boutique exclusive collections.