Since its founding in 1926, TUDOR has endeavoured to produce the best possible watches at the best possible price. This mission, bold then as it is now, is inspired by the vision of the brand’s founder Hans Wilsdorf.
Inventors of modern fine watchmaking
The inventor of several cornerstones of modern fine watchmaking – wristwatch precision, waterproofness and the self-winding mechanism – Wilsdorf dreamed of devising a watch that was technically perfect while remaining affordable, and so created the TUDOR brand to bring his dream
alive.
Throughout their history, thanks to their robustness and affordability, TUDOR watches have been chosen by some of the boldest adventurers, on land, in the air, underwater and on ice. Today, the TUDOR collection includes iconic lines such as Black Bay, Pelagos, 1926 and Royal. Since 2015, TUDOR has also offered models with mechanical Manufacture Calibres with multiple functions and superior performance.
New TUDOR Black Bays always garner attention from press and collectors alike. The release of the TUDOR Black Bay Fifty-Eight 925 watch, in 2021, was much talked about due to the brand’s use of silver, something that is rare within the watch world due to the softness of the metal. TUDOR, however, developed its own silver alloy to ensure the piece is as strong and long wearing as possible. TUDOR’s diverse fan base is reflected in its roll call of ambassadors, which include ex-footballing legend David Beckham and the All Blacks rugby team.
New timepieces since have been widely revered and loved by TUDOR enthusiasts and watch collectors alike, and for 2024 their hit has definitely been their limited edition TUDOR Black Bay Chrono with a candy pink dial. With only a limited run, we’ve been honoured to be one of the key retailers in being able to offer our VIP clients the chance to purchase one.
Our partnership
Our partnership with TUDOR has continued to go from strength to strength as we’ve helped to amplify both brand awareness and wider sales across our global network of fascias. We continue to promote and communicate around all of TUDOR’s key pieces from the minute they launch across our breadth of marketing channels and activity including collaborative co-op performance marketing, paid social, and print and OOH, plus supporting across email, events and more. We have worked with the brand on opening four monoboutiques in the UK in Bristol, Glasgow, and Battersea and White City in London. Within these locations, clients will find special pieces only available to TUDOR boutiques across the country and we consistently support with monthly guides highlighting key pieces amongst the rest of our targetted marketing.
