Established by Hans Wilsdorf, the founder of Rolex in 1926.
BORN TO DARE
TUDOR was established by Hans Wilsdorf, the founder of Rolex, in 1926 as a watch with all the style, character and robust high quality of its older sibling Rolex, but at a more accessible price point. This commitment to produce the very highest quality watches led to TUDOR timepieces being adopted for use by a number of professional organisations including navies, armies and expedition teams worldwide.
Since 2015, TUDOR has offered in-house manufactured COSC-rated movements, which power watches made with innovative design and state-of-the art production processes. TUDOR watches are Swiss-made to the highest possible standards, in line with the brand’s rich heritage. In recent years, TUDOR has won four awards at the Grand Prix d’Horlogerie de Genève and is now a key market leader in the watch industry.
The spirit of adventure that is inherent within the core of TUDOR watches is encapsulated in the Born to Dare campaign.
In 2020, we will launch the first TUDOR mono-brand boutique in Europe in London.