Zenith - Established in 1865

Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump.

We've worked with Zenith for a number of years and have consistently seen spectacular collections released, from their Defy collection to their Pilot collection, and more. In 2020 we unveiled a new partnership with Zenith during an evening of celebration at our Watches of Switzerland Soho, New York flagship store. All eyes were on the new Zenith DEFY 21 Land Rover Edition watch, an exciting collaboration between the innovative watch manufacturer and famed British carmaker. Special guests for the evening included DJ and entrepreneur Brendan Fallis, footwear designer Moti Ankari, internationally renowned chef Rōze Traore, menswear influencer Douglas Joseph and model RJ King. The evening cocktail reception provided guests with the opportunity to explore Zenith's newest watches, as well as historic pieces and the brand's core collection.

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Zenith Collections

From 1/100th of a second chronographs to double tourbillons and gravity-defying gyroscopic mechanisms, the DEFY collection is a platform to explore the future of Swiss watchmaking.

An iconic design trait among chronograph wristwatches, the Zenith tri-color chronograph registers have been a signature feature of the brand, ever since the earliest El Primero-equipped watches from 1969.

Whether it’s the round case with wire-lugs or the aged look of the materials used in the case and dial, the Pilot collection features an inherent vintage-inspired aesthetic, appealing to the adventurers of today.

A combination of convex forms, curved lines and elegant proportions makes the Elite collection stand out in the realm of classical watches. Available in either 40.5mm or 36mm case diameters in a number of metals, the Elite collection is all about timeless, minimalist elegance.

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