A Partnership Created in Excellence
The Breitling Premier dates back to the 1940s, when the original timepieces were highly regarded as powerful fashion statements combining elegance and performance. Today the Premier endures as one of Breitling’s core collections and a symbol of the brand’s history. The launch of the Premier B01, the Watches of Switzerland Group’s Exclusive Special Edition, takes this association to history even further, celebrating the long-standing partnership between Breitling and the Watches of Switzerland Group. The two brands are joined in their pursuit of excellence, a value now embodied in an exclusive timepiece.
The Premier: For Individuals Style, Purpose, and Action
Breitling has built its reputation on its great chronograph watches, and the new Premier continues this tradition. Designed for individuals of style, purpose and action, the 42-millimetre watch features a striking, clean silver dial with contrasting blue sub dials – a 30-minute counter at 3 o’clock and a small-second sub dial at 9 o’clock. The dial also features a white tachymeter scale on a blue inner bezel around the dial, enhanced by a blue alligator leather strap. The timepiece is equipped with the Breitling Manufacture Caliber 01, visible through the transparent caseback and inscribed with the Watches of Switzerland Group logo, a globally renowned mark of excellence and precision. Developed in-house and recognised as one of the finest watch movements in the world, the self-winding COSC-certified chronograph carries a power reserve of 70 hours.
Each timepiece is accompanied with an exclusive certificate signed by Georges Kern, Breitling CEO and Brian Duffy, the Watches of Switzerland Group CEO. Pre-orders online are available from launch on the 9th November 2020, exclusively at Goldsmiths, Mappin & Webb, Watches of Switzerland and Mayors (US) websites.
"The long-standing relationship between Breitling and the Watches of Switzerland Group reflects our shared values and dedication to delivering a first-class luxury experience to our customers. The new Premier B01 Chronograph 42 perfectly embodies these values in a timepiece that is both classic and refined."
Brian Duffy, the Watches of Switzerland Group CEO, said: “We are delighted to announce the release of the Watches of Switzerland Group Exclusive Special Edition Premier B01 Chronograph 42 and showcase our strong partnership and collaboration with Breitling. Our collaboration is a badge of honour for our teams and we hope something for our clients to enjoy”