Swiss luxury watchmaker Breitling introduces its loft design concept to Cardiff with the opening of its latest boutique, strengthening the brands presence in the South West as it continues to expand its reach across the UK. A contemporary urban interpretation of an industrial loft, Breitling’s signature cool and informal aesthetic is in bold contrast to classical luxury retail brand environments. The boutique is to be managed by the Watches of Switzerland Group, the UK’s largest luxury retailer of brands including Watches of Switzerland, Goldsmiths and Mappin & Webb.
Gavin Murphy Breitling UK Managing Director said, ‘Alongside our longstanding partner the Watches of Switzerland Group, we are thrilled to open the doors to the new Boutique in Cardiff, where we will showcase the complete spirit of the Breitling brand. Cardiff represents a significant cornerstone for our continued expansion throughout the UK - being the hub of the South West and the capital of Wales. The boutique will house the full width of Breitling’s product offering in our signature loft concept creating a stylish and immersive shopping experience for our clients that perfectly reflects Breitling’s inclusive everyday luxury approach.
"We are delighted to be opening this new Breitling Boutique in the St David’s Centre here in Cardiff. We are proud of our partnership with Breitling and look forward to introducing our clients to the brand."
As inviting as it is engaging, the 88m2 interior at Breitling Cardiff is inspired by mid-century industrial design, a nod to the time when Breitling timepieces and measuring tools earned the brand its reputation for the world’s greatest chronographs. Vintage touches are juxtaposed against chic and contemporary furniture creating an artful, modern interpretation of the stylish spaces that characterised the period.
A carefully selected blend of materials, colours, textures, and patterns contribute to the boutiques contemporary, modern-retro vibe. Brick walls, elegant walnut furniture, and dark oak floors are offset by concrete walls, brass and metal design accents, and rich leathers, all illuminated by customised lighting.
Breitling’s revered collections are displayed within modern industrial vitrine display cases together with the brands signature Watch Bar whose retro yellow grid back panel recalls the colour that has long been associated with the brand, offset by the brands vintage logo, a stylized B. In tribute to the brands dynamic new home, a view of Cardiff City including the iconic image of the Welsh Assembly and Cardiff Bay are visible through an industrial loft window.
Overarching design references feature the brand's worlds of Air, Sea and Land - the three environments where Breitling watches have long distinguished themselves.
The innovative and inclusive design evokes the sensation of a contemporary urban home where customers can feel entirely relaxed and at ease whilst exploring Breitling’s entire product range. The extensive collection includes exclusive limited editions such as the Premier Watches of Switzerland Limited Edition which launched last year to celebrate its long-standing partnership with the Watches of Switzerland Group.
