0G2A2009 0G2A2009

Breitling unveils expanded Edinburgh boutique

Swiss luxury watchmaker Breitling announces the opening of its expanded boutique in Edinburgh. Now over 88m², the boutique has more than doubled in size and occupies a prominent corner position within the St James Quarter. Opened in partnership with the Watches of Switzerland Group, the new space reflects Breitling’s signature industrial-loft design, featuring exposed brickwork, steel accents, and walnut finishes. The expanded footprint introduces bespoke features, including a fully stocked bar and pool table, for an enhanced client experienced and the perfect environment through which to discover the brands full collection.

Showroom news
Published on

A SCOTTISH DESTINATION FOR STYLE AND INNOVATION 

Set within the thriving St James Quarter, Edinburgh’s premier shopping, dining, and lifestyle destination, Breitling’s newly expanded boutique brings the brand’s informal luxury to one of Scotland’s most dynamic retail locations. The boutique serves as a key point of discovery for new visitors and a welcoming space for loyal clients, setting the stage for an elevated experience across Breitling’s air, land, and sea universes. Inside, guests will find the brand’s full collection, from UK exclusives and limited editions to iconic timepieces such as the Navitimer, Chronomat, Superocean, and Premier.

"The expansion of the Edinburgh boutique marks an important step for Breitling in Scotland, a city that has long been significant to the brand. The new boutique has doubled in size, allowing us to bring more theatre. With the Breitling pool table and a bar that truly embodies the spirit of Breitling, creating a social, informal and inclusive experience to our clients."

Gavin Murphy Breitling Managing Director

"The Watches of Switzerland Group has a rich history of long-standing, prestigious brand partnerships, and we are delighted to be partnering with Breitling in opening the expanded boutique in St. James Quarter – the leading premium retail destination in Scotland."

Craig Bolton President of the Watches of Switzerland Group UK & Europe

 

Further reading

All news
4239 WOS Legacy West Relocation 4
Company news

FY25 Results

Published 03.07.25