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Bulgari unveils exclusive timepieces with Watches of Switzerland

Celebrating a shared heritage of craftsmanship and luxury, Bulgari announces its exclusive partnership with Watches of Switzerland on their 100th anniversary. This collaboration marks the occasion with the launch of two bespoke limited-edition watches: the Serpenti Seduttori and the Octo Roma Automatic.

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These commemorative timepieces are the embodiment of both brands' pursuit of excellence and mastery in design. The Serpenti Seduttori continues Bulgari’s tradition as an esteemed Roman jeweller—its dial gleaming with lapis lazuli, encased in steel set against the sparkle of 38 diamonds. A striking cabochon-cut gemstone crowns this piece, while a custom engraving "Watches of Switzerland 1924 - 2024" personalises each watch. Echoing Bulgari’s iconic Serpenti Scaglie motif, its flexible bracelet is a modern interpretation that enchants.

Equally impressive is The Octo Roma Automatic; its monochromatic dark blue allure speaks volumes about Bulgari’s ties to Rome’s architectural finesse. Its octagonal silhouette harks back to historic designs found in the Pantheon and works by Leonardo da Vinci—highlighting Italian excellence in every line. Its Dark blue Clous de Paris dial sits under indexes coated with SuperLuminova™ for clarity at any hour, all paired seamlessly with a luxurious dark-navy alligator strap.

Each edition will be restricted to 30 pieces—a nod to exclusivity—and available solely through Watches of Switzerland showrooms across the UK starting May 1st 2024. Pre-orders for these distinguished timepieces begin now for those eager to own a slice of horological history.

"Following the launch of our centenary campaign there has been building anticipation around this latest launch. I am thrilled to share with our clients two centenary exclusives in collaboration with Bulgari. The two timepieces have been chosen from iconic collections each with a unique twist; the Serpenti Seduttori features a lapis-lazuli dial and Octo Roma Automatic Steel in a stunning dark blue monochrome, combinations that have not previously been available, each limited to just 30 pieces with special Watches of Switzerland engraving on the back of the case. We look forward to welcoming clients to our showrooms to experience these special timepieces"

Craig Bolton, President of Watches of Switzerland Group UK and Europe