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Goldsmiths opens double-storey luxury showroom in the iconic Bullring & Grand Central

Goldsmiths, the renowned luxury watch, and jewellery retailer, is thrilled to announce the re-opening of the Birmingham Bullring & Grand Central showroom which has undertaken a substantial refurbishment and expansion. The showroom now spans two floors and offers an unparalleled selection of exquisite timepieces and jewellery.

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Situated within Bullring & Grand Central it is ideally located on level two with a dual sided-corner showroom and elegant glass wrap around frontage. There is a dedicated entrance for the new Rolex area which exudes a sense of luxury, craftsmanship and sophistication. The design reflects the timeless and iconic Rolex style, with the use of premium materials such as marble, polished wood, and leather with two dedicated brand windows showcasing the Rolex collection which offers a wide range of prestigious, high-precision timepieces, from Professional to Classic models to suit any wrist. Upon entering the Rolex room clients will be drawn to the perfectly lit display cases, designed to highlight the watchmaking excellence and beauty of each timepiece, with a large central watch bar, leading onto the client service counters and a private client lounge to enhance the sense of privacy and exclusivity.

The entrance into the main Goldsmiths showroom leads clients directly into the show stopping brand areas, for Cartier, TAG Heuer, TUDOR, Hublot, Longines and Rado. These branded watch areas allow clients to immerse themselves in the unique heritage and innovation of each brand, exploring their exceptional collections, brand exclusives and guided through the collection by our in-house experts. The interior features of the Goldsmiths Luxury concept to creates an elegant and sophisticated ambiance, providing an immersive and opulent shopping experience for watch and jewellery enthusiasts.

Additional central watch showcases feature Chanel, Gucci, Oris, Tissot and the introduction of Pre-Owned models to the showroom.

For those seeking exquisite jewellery, the Goldsmiths Bullring & Grand Central showroom has dedicated branded towers all on the ground floor for FOPE, Messika, Roberto Coin, Mappin & Webb, Jenny Packham and Goldsmiths own branded jewellery. In addition to the ground floor jewellery offering there is also a pop-up space on the 1st floor for jewellery brands, the initial focus on bridal jewellery with an array of eternity and wedding rings.  These renowned jewellery brands offer a stunning array of designs, from contemporary diamond pieces and a chic mix of precious metals to timeless and sophisticated pieces, ensuring that every client can find the perfect gift or jewellery pairing with their chosen timepiece.

To enhance the shopping experience, the Goldsmiths Bullring & Grand Central showroom features a hospitality bar on the 1st floor, where clients can relax and enjoy refreshments while exploring the collections. Private consultation rooms are also available, providing a discreet and personalised environment for clients to discuss their specific requirements with knowledgeable and attentive staff.

Furthermore, the showroom offers a dedicated service & repair lounge, a watch makers room and dedicated areas for polishing and cleaning.  This highlights the heightened level of service clients can expect ensuring they have their timepieces expertly checked and maintained by skilled technicians.


"We are pleased to announce the expansion and re-opening of the new Goldsmiths Bullring & Grand Central showroom which is a great reflection of the investment to the local area but also our commitment to clients to deliver the very best in watch and jewellery retail. With two floors of luxury watches and jewellery, the showroom features the very latest Goldsmiths luxury design concept with a large Rolex room, branded areas for Cartier, TAG Heuer, TUDOR, Hublot, Longines and Rado from our long-standing watch partners and branded jewellery offering from FOPE. Messika, Roberto Coin, Mappin & Webb, and Jenny Packham. We are proud to offer our clients the finest selection of brands in the ultimate luxury environment, with a hospitality bar upstairs our hosts will encourage clients to relax and enjoy the space. Whether they are purchasing something new, having a timepiece serviced or looking into a timepiece from our Pre-Owned range there is something for everyone in Goldsmiths Bullring and we look forward to welcoming existing and new clients to this showroom."

Craig Bolton, President of the Watches of Switzerland Group, UK, and Europe

"We are delighted that Goldsmiths has decided to reinvest in its store and showroom here at Bullring & Grand Central offering an elevated selection of luxury watches and jewellery to our visitors. We are consistently looking at new ways to improve our retail and leisure offering to be able to provide our customers with a full-rounded and unrivalled experience."

Dan Murphy, General Manager at Bullring & Grand Central