Located on the Upper Mall of the Harlequin shopping centre in the heart of Watford, the showroom boasts a fresh interior and a major expansion into the adjacent unit of the current Goldsmiths showroom, increasing the floorspace from 1528 sq. ft to 3875 sq. ft.

The expanded showroom features dedicated branded areas for world-leading watchmakers Rolex, Tudor, TAG Heuer, Breitling, Logines and Tissot. Each area is thoughtfully designed to reflect the unique identity of each brand, allowing clients to immerse themselves in the luxury and craftsmanship that the timepieces represent.
Complementing the exceptional watch offering, Goldsmiths introduces a dedicated jewellery area for renowned brands Roberto Coin and FOPE, showcasing a stunning selection of jewellery alongside Goldsmiths’ own expertly crafted collections.

The refurbished showroom offers an enhanced environment for clients to explore luxury watches and jewellery, supported by a welcoming and knowledgeable team who are committed to helping new and existing clients find a piece they’ll cherish for years to come.
"We are delighted to announce the refurbishment of our Goldsmiths showroom in Watford. Designed to elevate the client experience, the expansion introduces dedicated branded areas for leading watch and jewellery houses, creating an elevated setting to explore luxury collections and prestigious brands. This refurbishment reinforces our commitment to providing clients with an exceptional selection of luxury timepieces and jewellery in a modern, inviting space."