Wos Store Gs Bluewater Edits 240622 Hires 1027 Wos Store Gs Bluewater Edits 240622 Hires 1027

Goldsmiths unveils its new luxury Bluewater showroom

Goldsmiths, one of the UK’s leading luxury watch and jewellery retailers and part of the Watches of Switzerland Group, opened, it’s latest new luxury concept showroom at Bluewater Shopping Centre in Kent on Friday 24th June.

Store news
Published on

Bluewater is one of the largest shopping centres in Europe, outside of London.  The new Goldsmiths showroom boasts a fresh interior concept, as well as a line-up of luxury timepieces and fine-jewellery brands, creating the retail environment of the future—embracing a modern and relaxed way to browse.

The updated retail concept features:

  • Increased focus on luxury watch brands through a relaxed, inclusive and experiential in-store environment that reinforces Goldsmiths’ position as the leading destination for luxury watch and jewellery enthusiasts
  • Dedicated areas for TAG Heuer and TUDOR
  • Introduction of luxury watch brands Longines, Oris and Tissot

The new showroom houses a vast collection of luxury Swiss watches that you will have the chance to experience, such as the latest releases from TUDOR with a wide range from the iconic Black Bay collections. Also on display is the new Oris PPX with the chic new coloured dials.

The new calming, yet dynamic space was designed in partnership with the award-winning UK-based design collective Quadrant Design. Light uncluttered, open spaces in a monochrome palette of luxurious materials such as white-washed oak timber, white terrazzo and blackened steel, have been combined with visual architectural forms that include repeating vertical lines and soft curves inspired by the Goldsmiths logo, to perfectly combine contemporary luxury design with a relaxed atmosphere.

Craig Bolton, President of the Watches of Switzerland Group, UK & Europe says,

"This is a significant milestone for Goldsmiths, luxury today has become far more relaxed, inclusive, and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make everyone feel valued and at home when visiting our showrooms. Our ambition is for everyone to have a memorable luxury experience long after they’ve made their purchase. We believe the repositioning and new showroom concept will transform not just the Goldsmiths profile and experience but bring some fresh life to our high streets and we are particularly delighted to launch our new showroom, in Bluewater."