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Goldsmiths unveils refurbished Brent Cross showroom featuring a new TAG Heuer mono-brand boutique

Luxury watch and jewellery retailer, Goldsmiths, has opened the doors to its newly refurbished showroom in Brent Cross Shopping Centre, along with a brand-new mono-brand TAG Heuer Boutique.

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Brent Cross, known as the premier shopping destination in North London, is the stylish home to over 120 fashion, beauty, and lifestyle stores, and over 30 restaurants.  The ideal retail environment for Goldsmiths and its adjoining mono-brand boutiques; OMEGA and the new TAG Heuer boutique.

The impressive new TAG Heuer Boutique includes an extensive collection of timepieces including the new Watches of Switzerland Group exclusive TAG Heuer Carrera limited editions and the TAG Heuer Monaco Gulf which was recently awarded the Iconic Watch prize at the GPHG awards. The boutique provides fans of the brand a more immersive experience with dedicated teams on hand to provide the one-on-one expert customer service that both TAG Heuer and Goldsmiths pride themselves on.


"With the opening of this new boutique we celebrate a year of significant growth and a strengthened partnership with the Watches of Switzerland Group. The team look forward to welcoming clients into the Brent Cross boutique and offering the full TAG Heuer experience in a brand-new retail destination in the much-loved North London shopping centre."

Rob Diver, Managing Director of TAG Heuer UK and Ireland

The new features of the Goldsmiths showroom includes a significant branded area for Tudor, plus premium of brands that includes OMEGA showcasing the latest Deville Prestige Collection, Oris with the new Aquis Watches of Switzerland Group exclusive, and Longines featuring the Watches of Switzerland Group exclusive with the Hydro Conquest gift set ideal for those looking for a very special gift.  The new showroom also features Gucci watches & jewellery plus an exquisite range of jewellery from the Goldsmith’s exclusive collections. 

"We are very excited to add another TAG Heuer Boutique to our portfolio and very much look forward to showcasing this great brand to our clients. Utilising the new luxury concept in our Goldsmiths showroom alongside our Mono-brand boutiques enables us to provide the finest selection of watches and jewellery for our clients"

Craig Bolton, President UK and Europe, at the Watches of Switzerland