The new larger boutique replaces their previous location, which was also located in the Rows at Eastgate, and is now situated at street level at 22-24 Eastgate street.
The new Mappin & Webb boutique reflects the brands’ visual identity, whilst retaining key elements throughout to highlight the jeweller’s historical heritage, with its rich blue interior, wooden panelling, and beautiful cabinetry. The aesthetic is carefully interwoven with the brands tradition and heritage to ensure that the boutique has a unique appeal, combining the modern and the classic, the traditional and the contemporary.
To celebrate the boutiques spring launch, it has a unique installation of butterflies which feature across both the exterior and throughout the interior. When you enter, your eye is instantly drawn to the stunning butterfly installation at the rear of the boutique, above the new fully functional bar. The hospitality area offers the perfect relaxing space, where customers can enjoy a glass of champagne or Chester’s own unique blue Mappin & Webb cocktail.
The new boutique offers an enviable line-up of luxury timepieces, which includes a large Rolex area, as well newly introduced brands to Chester - Panerai, IWC and TAG Heuer, each with their own dedicated areas. In addition to the luxury timepieces, the boutique, offers a fine selection of luxury jewellery which includes brands FOPE and Kiki McDonough, as well as Mappin & Webb’s own collections of diamond, gold and fine jewellery.
Craig Bolton, President, UK and Europe at the Watches of Switzerland Group said:
"We are delighted to be opening in the new location. At Mappin & Webb, we are committed to providing our customers with a luxury shopping experience that differs to any other jewellery store by embracing our brands tradition and heritage. We aim to provide the finest selection of watches, gold and diamond jewellery for our customers, and are always looking to add sought after brands to strengthen our customer offering."
Mappin & Webb has held Royal Warrants to British monarchs since 1897, the jeweller now has 15 boutiques throughout the UK.