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Mayors introduces a new reimagined look at their Miami International Mall store

Leading jewelry and luxury timepiece retailer MAYORS reopened their Miami International Mall store yesterday with a new refreshed look as part of the 360-brand relaunch first embarked upon last October.

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Following the acquisition by the Watches of Switzerland Group in 2017, this is the second stage of a major investment strategy to elevate the retail experience at Miami International Mall and throughout their retail store portfolio.

With a new store design, a strong focus on local market adaptation and fervent dedication to quality, MAYORS is building upon its reputation as the #1 destination for jewelry and timepieces in Southeastern United States at this, their first store to be refurbished in Florida. The 3,246 sq. ft. location will debut a new open concept floor plan to provide a more personalized shopping experience along with updated MAYORS packaging and a new visual merchandising concept, unveiling a truly elegant and refined look for the location.

A 262 sq. ft. private bridal salon has been created for brides-to-be to make private shopping appointments to view exceptional diamond jewelry pieces. The space also includes free standing displays for MAYORS Diamonds, Gucci and Roberto Coin, each offering dazzling pieces in beautiful vitrines. In addition, for the first time and as part of their strategy to create a more engaging shopping environment, a dedicated hospitality area is open to customers to have a drink and relax during their shopping experience.

This weekend, MAYORS will be hosting a grand opening event featuring a DJ, cotton candy cart, a donut wall and more, creating an exciting moment for those in attendance.

Tudor watches will be making their first appearance in the store and, to celebrate, during May they will be the first store in Florida to present the 2019 Basel Novelties Collection.

Additionally, the MAYORS Miami International Mall store also carries the limited edition TAG Heuer Aquaracer, an impressive watch that is exclusive to MAYORS with only 50 timepieces produced. MAYORS will be the only point of distribution for Rolex, Breitling, TAG Heuer, OMEGA and Tudor at the Miami International Mall.

"Over the next two years, MAYORS will be investing in the rebranding and remodeling all of our boutiques in Florida and Atlanta, and the Miami International Mall location is the first to undergo this transformation. We are pleased to reopen the MAYORS boutique at the Miami International Mall, a central shopping destination in Doral"

David Hurley Executive Vice President of the Watches of Switzerland Group
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