Atlanta, GA — December 2025 — Mayors, a name synonymous with fine jewelry and exceptional timepieces since 1910, is proud to announce the grand reopening of its showroom at Lenox Square in Atlanta. This new iteration of the Mayors showroom offers a thoughtfully designed 6,000-square-foot space and a refined and inviting environment where guests can explore an unparalleled selection of world-class brands, and personalized service.
“Mayors has been a part of the Watches of Switzerland Group since 2017 and we are thrilled to continue to support its growth in North America,” said David Hurley, Deputy CEO and President of The Watches of Switzerland Group, North America. “The Lenox Square showroom has always been a priority to the Group, and this redesign aims to further showcase our investment in our loyal customers in Atlanta and their evolving needs. We hope that both long standing and new clients enjoy the showroom and elevated shopping experience that has been curated here at Lenox Square.”
Incorporating contemporary design led by Echeverria Design Group, a national leader in luxury retail design, the updated showroom is a destination for luxury, featuring an exclusive Roberto Coin shop-in-shop concept. The first of its kind in the U.S. designed in collaboration with Roberto Coin Italy. This immersive space is a testament to Mayors’ commitment to innovation and elegance.
The showroom also introduces a new dedicated Rolex Certified Pre-Owned area. Designed to evoke the warmth and sophistication of a collector’s lounge, the Rolex Certified Pre-Owned space features luxurious and sophisticated finishes, offering guests the opportunity to explore authenticated, fully serviced pre-owned Rolex timepieces in a relaxed, lounge-like setting.
Guests can explore fine jewelry from Roberto Coin, Messika, Mikimoto, Fope, Pomellato and Pasquale Bruni. The addition of a dedicated bridal section creates a dream destination for couples and gift-givers alike. Mayors also offers a fully bespoke jewelry experience, guiding clients from concept to completion. Using advanced computer-aided design and traditional craftsmanship techniques, each piece is brought to life by master artisans in Los Angeles.
Watch enthusiasts will discover an impressive portfolio including Omega, Ulysse Nardin, Girard-Perregaux, H. Moser & Cie, BOVET, Jacob & Co., Parmigiani Fleurier, and Rolex Certified Pre-Owned. Notably, the BOVET Récital 30 will make its U.S. debut at the Lenox showroom, underscoring Mayors’ role as a tastemaker in the world of haute horology.
With a legacy rooted in craftsmanship and an eye toward contemporary luxury, Mayors continues to set the standard for excellence across its growing network of boutiques.
