On Friday 4th July, we celebrated the start of the Wimbledon Championships and included an intimate Q&A with Roger Federer and fellow Rolex Testimonee and retired tennis player Vijay Amritraj.
The flagship boutique opened in March of this year and is one of the largest Rolex Boutiques in Europe. The opening marked a significant milestone in the luxury horology retail landscape, as well as an exciting new chapter for the Watches of Switzerland Group and Rolex – a relationship which began over 100 years ago in 1919 with the Northern Goldsmiths showroom in Newcastle.
The new boutique spans four elegantly designed floors, showcasing the Rolex collection with all its iconic families, such as GMT Master II, Cosmograph Daytona, and Submariner. The boutique features a floor dedicated to Rolex Certified Pre-Owned and a Rolex Exhibition which proudly displays the finest heritage pieces from the last 120 years. The boutique also includes a Rolex Authorised Service Centre for the maintenance and care of clients’ timepieces.
"We are honoured to welcome the sporting legend, Roger Federer to our flagship Rolex boutique. A true privilege to hear him speak of his sporting achievements and long-standing relationship with Rolex built on the shared values of excellence and precision."
ROLEX AND TENNIS
The Championships, Wimbledon holds a special place among Rolex’s sporting partnerships, marking the start of its long-standing relationship with tennis in 1978. The Swiss watchmaker is Official Timekeeper of the world’s first lawn tennis championships, which have stood as a beacon of sporting excellence and achievement since their inception in July 1877.
Rolex supports the most prestigious tournaments, the leading players and the major organisations in tennis. From the four Grand Slam® tournaments – the Australian Open, Roland-Garros, The Championships, Wimbledon, and the US Open – Rolex has been a loyal and enthusiastic partner of tennis for almost 50 years.
