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The Watches of Switzerland Group and Grand Seiko unveil the ‘Toge Special Edition’ Timepiece

In celebration of their dynamic partnership, the Watches of Switzerland Group and Grand Seiko announce their first-ever collaboration on the new “Toge Special Edition” timepiece to be offered exclusively at Watches of Switzerland boutiques and select Mayors locations in the USA, well as Watches of Switzerland stores in the UK.

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To commemorate the partnership and introduction of the Toge Special Edition, the timepiece will launch virtually through an Augmented Reality (AR) experience for consumers to try on the watch in the comfort of their homes through an Instagram and Facebook filter. A first for Grand Seiko and the Watches of Switzerland Group, the AR component embodies the pioneering spirit of both brands and their shared desire to deliver an exceptional experience to consumers.

This captivating new model takes inspiration from the Japanese and British legacies of the two respective companies, combining classic British Racing Green with the fine texture of Grand Seiko’s signature Mount Iwate dial. The term 峠 (Tōgè), or mountain pass, refers to a navigable route through a mountain range, and this special edition timepiece subtly evokes the image of a spirited drive over the many ridges of Mount Iwate in Northern Japan.

The exterior case design is an original creation by acclaimed Grand Seiko Chief Designer, Nobuhiro Kosugi, who is celebrated for his conception of the modern 44GS case design. It features a crescent moon-shaped profile courtesy of the Zaratsu polished, curved lugs. A gold GMT hand adds a distinctive touch and the brown leather strap, with fine green stitching, beautifully finishes the bold, refined and minimalistic aesthetic.

Caliber 9S66 is tested to the stringent Grand Seiko Standard of -3 to +5 seconds per day in static conditions, 6 positions (etc.) with MEMS escapement and a 72-hour power reserve. The Toge Special Edition: SBGM241 will be available for purchase at Watches of Switzerland boutiques and select Mayors locations in July 2020 and available online at, and

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Grand Seiko 'Toge Special Edition' timepiece

Grand Seiko x The Watches of Switzerland Group Toge Special Edition: SBGM241

  • Caliber 9S66
  • Driving system: Mechanical GMT
  • Accuracy: +5/-3 seconds per day (when static)
  • Power reserve: 72 hours
  • Number of jewels: 35


  • Stainless steel case
  • Box shaped sapphire crystal with anti-reflective coating
  • Screw see-through case back
  • Diameter: 39.5mm x Thickness 13.7mm
  • Band material: crocodile leather with three-fold clasp push button release

Recommended retail price in USD: $5,200

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