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The Watches of Switzerland Group announces a new brand partnership with William Wood Watches

The Watches of Switzerland Group are proud to announce a new partnership with the British luxury watch brand William Wood Watches - known for their unique timepieces and commitment to upcycling and charity.

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William Wood Watches was founded by Jonny Garrett, the grandson of a British firefighter, who was inspired by his grandfather’s bravery and dedication to serve others. The brand’s watches are made from upcycled firefighter materials, including brass from 100-year-old British firefighter helmets, and hose used by fire departments around the world.

"The partnership between the Watches of Switzerland Group and William Wood Watches is a natural fit, as both brands share a commitment to luxury and sustainability. We are delighted to be the first retailer to bring this brand to the UK and US market. Their commitment to sustainability and the use of upcycled materials is something we value and admire; we are excited to offer our clients the opportunity to own a piece of history with a William Wood watch."

Craig Bolton, President of the Watches of Switzerland Group UK, and Europe

"We are delighted to be partnering with the Watches of Switzerland Group. As the best in the world at what they do, it was the perfect partnership to enter into the luxury retail market. We admire that the Watches of Switzerland Group are advocates of helping make the watch industry more sustainable, which is highly aligned to our core values of upcycling firefighter materials into our luxury watches and donating back to firefighting foundations around the world. We are excited by what this future partnership holds."

Jonny Garrett, Founder of William Wood Watches

William Wood Watches has several key watch collections, each with its own unique features and design elements. Here is some insight into what will be available:

The Triumph Collection is a prestigious chronograph range inspired by the brand’s deep firefighting heritage. Featuring dials from a fire engine dashboard, fire pump gauge hands, brass chronograph pusher buttons made from a 100-year-old firefighter's helmet, and a caseback inspired by a fire alarm. The beating heart of the watch is a Swiss-Made Sellita SW510 movement with a 6pm date window, 30-minute sub dial and 60 second sub dial.

The Valiant Collection is inspired by the bravery and dedication of firefighters, and each watch is named after a different firefighter shift pattern. The Valiant collection is a 3-hand automatic diving watch with a clean aesthetic, sandwich dial and double domed sapphire crystal glass. Available with either a stainless steel or bronze case and compatible with all the fire hose strap colours or a stainless-steel bracelet.

The Watches of Switzerland Group will retail all the collections online in the UK (Goldsmiths.co.uk, Mappin&Webb.com and Watches-of-Switzerland.co.uk) from Monday 29th May. The timepieces range between £520.00 - £2,525.00.