A BOUTIQUE WITH INDUSTRIAL FLARE
A contemporary urban interpretation of an industrial loft, the Breitling boutique offers customers of Bluewater a relaxed yet sophisticated ambience to explore the brand’s revered collections – a bold contrast to classical luxury retail brand environments.
Its design is an artful, modern interpretation of the stylish spaces that characterised mid-twentieth century industrial buildings. Breitling’s remarkable watches are displayed within stunning industrial vitrine display cases together with the brands signature Watch Bar whose yellow grid back panel recalls the colour that has long been associated with the brand, offset by the brands vintage logo, a stylized B.
RICH DESIGN DETAILS
A carefully selected blend of materials, colours, textures and patterns contribute to the contemporary, comfortable urban loft feeling. Brick walls, elegant walnut furniture, and dark oak floors are offset by concrete walls, brass and metal design accents, rich leathers, illuminated by customised lighting. Modern-retro abides throughout, vividly bringing to life the ultra-cool world of Breitling.
Overarching design references feature the brands thematic Worlds of water, land and air - the three environments where the watches have long distinguished themselves.
A NEW ERA FOR INCLUSIVE SHOPPING SPACES
In recent years, Breitling has been expanding its urban loft boutique concept and the reception has been enthusiastic. Each boutique offers its customers a casual but stylish modern-retro ambience that allows visitors to explore the brand’s watches in a relaxed, unhurried atmosphere.
The new design concept at Bluewater represents a fashionable and inclusive shopping space that displays Breitling’s entire product range along with the exclusive limited editions including our Premier Watches of Switzerland Group Exclusive launched in November which celebrates our long-standing partnership with the brand.
"Breitling are delighted to continue our partnership with Watches of Switzerland at Bluewater through the opening of our innovative Boutique loft concept. The Bluewater boutique is now entering its 6th year and the new concept will totally reenergise the shopping experience for our loyal clients, and provide an inclusive and luxurious setting to welcome new customers who are just discovering the brand. Housing the full Breitling range including our latest collections we look forward to reopening the doors greeting you at our new Breitling home."
Craig Bolton, Executive Director UK of the Watches of Switzerland Group said “We’re thrilled to announce the opening of our re-designed Breitling boutique in Bluewater. This marks our strong partnership with Breitling and their continued commitment to our Monobrand boutique strategy. We look forward to welcoming existing and new customers to experience our re-designed Bluewater boutique.”
