The challenge will involve cycling either the 45 mile Classic or 90 mile Ultra route from Buckingham Palace to Windsor Castle, through Richmond Park and the scenic Surrey countryside and brings together colleagues from both retail and head office.
In addition, on Sunday 13th October colleagues are also embarking on the Royal Park Half Marathon in support of the charity.
Both activities aim to raise upwards of £10,000 for the charity.
The Watches of Switzerland Group have partnered with The Prince's Trust since 2013, offering life-changing experiences to young entrepreneurs who have started their own businesses.
Earlier this year the Watches of Switzerland Group supported the Princes Trust as they marked it’s 100 years in business with Rolex. As part of its centenary year, the Watches of Switzerland Group partnered with Rolex to provide 100 watches each with a commemorative engraving to mark the anniversary. For each watch sold, £3,000 will be donated to support The Prince’s Trust.