Renowned for its new approach to luxury that is casual, inclusive, and sustainable the Breitling’s Meadowhall loft will showcase Breitling’s full collection, with capsule and limited editions including the new Breitling Superocean Automatic 42 Kelly Slater Special Edition.
"We are delighted to be open this Breitling Boutique in Meadowhall, an iconic shopping centre where we the brand will no doubt celebrate continued success. Our partnership with Breitling grows from strength to strength in both the UK and Europe and I could not be more proud and excited about the future of this relationship."
Situated on the top floor of the Meadowhall Shopping Centre - the region’s most iconic retail destination since it first opened its doors back in 1990 – with an imposing full-height store front, the newly designed space spans 63.5mq and features Breitling’s signature industrial-loft design, offering customers a casual and inclusive, modern-retro ambience to explore the brands renowned timepieces in a relaxed, yet sophisticated atmosphere.
"Together with our longstanding partners the Watches of Switzerland Group, we are thrilled to open the doors to our Meadowhall Boutique. Forget the idea of what a watch showroom typically looks and feels like – here we’ve created a relaxed and uplifting environment, with our casual, inclusive, and sustainable approach to luxury, evident from the moment you step inside. We look forward to welcoming local Breitling clients, as well as new customers who enjoy watches with a tasteful and approachable style."
The Air, Land and Sea recurring motifs – which take inspiration from the three universes that the Breitling watch families were developed for – can be found throughout the space, including special design elements such as an aircraft propellers, surfboards, and skateboards. A relaxed lounge area invites visitors to explore the timepieces in comfort at their own pace.
Breitling’s signature boutique features pop-up throughout the space: industrial brick walls, elegant walnut furniture, and dark oak floors - offset by concrete elements, brass and metal design accents and murals, all illuminated by hanging pendant bulbs.
Customers can step in and browse Breitling’s complete watch collection, including UK special editions, showcased within modern industrial vitrine display cases and bookcase-like structures.