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The Watches of Switzerland Group invest over £1.5m in Edinburgh with three luxury watch and jewellery boutiques opening In St James Quarter

The UK’s largest luxury watch and jewellery retailer the Watches of Switzerland Group has invested over £1.5 million in Scotland with the opening of three new showrooms within the first phase opening of the £1billion new St James Quarter development in Edinburgh this Thursday (24th June).

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Representing a first for the city, these new luxurious showrooms boast a combined footage of over 160 m2 and include Edinburgh’s first dedicated OMEGA store, the first solus boutique in the city from luxury Swiss watch brand Breitling and luxury watch and jewellery retailer Goldsmiths.

Located on a prime location on the second floor of the Mall within close proximity to John Lewis Partnership, these flagship single floor stores have been designed to the highest luxury specification in conjunction with each brand’s interior design teams. The internal fit outs and external façades embody the values and ethos of these brands with their signature styles reflected to deliver unique and fully immersive retail experiences. 

The Group’s expansion in the Scottish retail market follows the recent opening of Breitling’s innovative industrial loft boutique in Buchanan Street in Glasgow earlier this year as well as Scotland’s first state-of-the-art luxury Rolex Boutique in Glasgow last August.

"This is a positive development for Edinburgh and a milestone for the Watches of Switzerland Group as we continue to invest and expand across Scotland. Despite the pandemic and its impact on the retail sector, there is a growing demand for luxury watches and jewellery and whilst the restrictions presented real challenges, it also presented opportunities across the UK and in Scotland with the launch of Breitling and Rolex in Glasgow as well as Edinburgh’s first dedicated OMEGA, Goldsmiths and Breitling showrooms this week, which is also testament to our long-standing partnerships with the brands."

Craig Bolton, Executive Director UK, the Watches of Switzerland Group

Group General Manager for Breitling, OMEGA and Goldsmiths Edinburgh, Grainne McCormack added: “The St James Quarter is transforming Edinburgh’s retail scene and represents the perfect location to showcase OMEGA, Breitling and Goldsmiths. These are world-class brands delivering authentic retail experiences and a richness of stock you won’t find elsewhere in the city. It’s a proud moment to be able to welcome customers to our new stores in the Capital’s most exciting and dynamic shopping centre development.”

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