Tudor Watches Tudor Watches

The Watches of Switzerland Group launch Tudor's first Boutique in Europe in September 2020

The UK’s leading luxury watch retailer, the Watches of Switzerland Group has partnered with TUDOR Watch, to open TUDOR’s first mono-brand boutique in Europe. The mono-brand boutique will be located in London and is due to open on 25th September 2020.

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"We’re thrilled to announce that the first TUDOR boutique in the United Kingdom is set to open its doors in 2020 as part of our store expansion plans, which we’re confident will be a thriving business for the brand. We take great pride in working with our brand partners to showcase their products and stories in the most authentic and engaging way possible."

Craig Bolton Executive Director at the Watches of Switzerland Group


A TUDOR spokesperson stated, “TUDOR are excited to work with long standing retail partners, the Watches of Switzerland Group to open our first mono-brand boutique in Europe. This will further cement a strong presence in London for TUDOR as well as expand our brand awareness and network.”

The Watches of Switzerland Group’s TUDOR boutique is set to open its doors within the well-established Westfield White City London shopping centre located in Shepherds Bush, London on 25th September.  The 40m² space at the heart of Westfield White City’s opulent shopping area will reflect the TUDOR style with red, black and grey colour hues combined with a mixture of high quality finishes. Westfield, White City is the largest covered shopping centre in Europe and is the ultimate place to shop in London with over 300 shops including more than 40 world class luxury brands. 

The TUDOR boutique will offer an exceptional range of men’s and women’s timepieces, including a range of classic, sport, diving and heritage inspired watches. The boutique will also exclusively stock certain TUDOR releases, including the TUDOR Royal collection.

The recently launched Black Bay Fifty Eight Navy Blue model will also be available at the boutique. At 39mm, this model evokes the characteristic proportions of the TUDOR watches from the 1950s and is ideal for vintage enthusiasts and those who prefer more compact case sizes. Its name is derived from the year that the very first TUDOR waterproof to 200m was created in 1958, further paying homage to TUDOR’s illustrious heritage.

The TUDOR boutique will also have a specially curated history wall, educating the customer on TUDOR’s rich heritage as well as a periodic exhibit of key vintage pieces.