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The Watches of Switzerland Group opens a new TAG Heuer boutique at Lakeside, West Thurrock

The Watches of Switzerland Group, the UK’s leading luxury watch specialist, is delighted to announce a new TAG Heuer boutique is open in Lakeside Shopping Centre, West Thurrock. The impressive contemporary boutique has an interior which reflects TAG Heuer’s motoring heritage with tones of grey and sleek mirrored units.

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Upon entering the large open plan showroom, visitors will find a boutique that represents the DNA of TAG Heuer. The boutique offers a contemporary interior with tones of greys and dashes of TAG Heuer’s iconic red, reflective of the brand’s motoring heritage.

"We are excited to continue our journey with long standing partner the Watches of Switzerland Group with the re-location to a bigger space the TAG Heuer Boutique in Lakeside Shopping Centre. The team will welcome existing as well as new customers into the new concept boutique and offer the full TAG Heuer experience, sharing their expertise in the search of the perfect timepiece."

Rob Diver, Managing Director of TAG Heuer Europe

Over 150 timepieces are available for purchase including TAG Heuer’s newest launches, such as the TAG Heuer Formula 1 Chronographs in bright racing colours, as well as in-demand limited edition pieces. Alongside these fun monochromatic, rubber strap timepieces, the boutique features models from the Carrera, Aquaracer, Monaco, Formula 1, Link and Autavia collections.

"We are delighted to announce the opening of this beautiful contemporary TAG Heuer boutique in Lakeside and excited to see The Watches of Switzerland and TAG Heuer partnership grow from strength to strength."

Craig Bolton, President of The Watches of Switzerland Group UK and Europe