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The Watches of Switzerland Group opens a new TAG Heuer boutique in Dundrum town centre, Ireland

The Watches of Switzerland Group, the UK’s leading luxury watch specialist, is delighted to announce the first TAG Heuer boutique open in Dundrum Town Centre, South of Dublin, Ireland.

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Having partnered with TAG Heuer for over 40 years, the Watches of Switzerland Group continues to strengthen the relationship with the opportunity to open the first mono-brand boutique in Ireland and the Groups’ 21st TAG Heuer mono-brand boutique in their portfolio.  The TAG Heuer boutique is situated on the ground floor, by the main entrance to the Dundrum Town Centre. Upon entering the open plan boutique, visitors will find a contemporary boutique with an interior that reflects the DNA of the brand highlighting TAG Heuer’s motoring heritage with tones of grey and sleek mirrored units.

Whether clients are new to the brand or avid fans, there is a timepiece for everyone and no better environment to fully immerse yourself in the rich heritage of the brand, which is renowned for pushing boundaries and breaking rules to create daring watches and chronographs.

Clients will be able to discover a vast range of timepieces from the iconic Carrera including the Watches of Switzerland Group exclusive limited edition, the latest launches from the Aquaracer Professional 200 Solargraph (a watch for endless adventures and exploration) to the colorful array of chronographs in the Formula 1 collection and Connected timepieces for the tech enthusiasts.

Our boutique experts have all the knowledge on hand to ensure that they themselves can also embody TAG Heuer’s driving ethos and offer clients the most informed advice on the finest selection of men’s and women’s Swiss timepieces.

"We are delighted to be opening this new TAG Heuer boutique in Dundrum Town Centre in partnership with the Watches of Switzerland Group. This new space will enable us to offer our clients a fully immersive in-store brand experience in the region and is part of an exciting journey with the Watches of Switzerland Group, as the first of several boutiques to be opened over the coming months."

Rob Diver, Managing Director of TAG Heuer UK and Ireland

"As Ireland’s largest shopping destination, Dundrum Town Centre represents the perfect location for our first TAG Heuer mono-brand boutique in Ireland and marks a significant milestone as we expand the Watches of Switzerland Group’s accessibility across Europe. We are delighted to welcome TAG Heuer enthusiasts and those just discovering the brand to explore the full expanse of the iconic collections at our new boutique."

Craig Bolton, President UK & Europe, at the Watches of Switzerland Group.

"We are delighted that TAG Heuer has opened its first Irish store in Dundrum Town Centre. The new store will further enhance our fantastic line-up of luxury watch and jewellery retailers. This is an amazing brand which we know will be welcomed by our clients."

Don Nugent, Centre Director of Dundrum Town Centre