Upon entering the 39 square meter space located in the prestigious Westgate Centre, Queen Street, visitors will find a boutique that represents the DNA of TAG Heuer. The boutique offers a contemporary interior with tones of greys and dashes of TAG Heuer’s iconic red, reflective of the brand’s motoring heritage.
Over 150 timepieces are available for purchase including TAG Heuer’s newest launches, such as the TAG Heuer Connected watch, as well as much loved heritage pieces. Alongside this third generation Connected Watch, the boutique features models from the Carrera, Aquaracer, Monaco, Formula 1, Link and Autavia collections.
Drawing on over 240 years as a premium watch retailer, the Watches of Switzerland Group is thrilled to welcoming new visitors to the TAG Heuer boutique in the heart of Oxford.
With the Oxford boutique being the first of three TAG Heuer boutiques to open in the approaching weeks, the Watches of Switzerland Group is proud to bring its total monobrand offering with TAG Heuer to 11 boutiques within the Group.
Commenting on the boutique opening, Rob Diver, Managing Director of TAG Heuer Europe, said “This is an exciting time for TAG Heuer as we look to grow our retail offering and increase our activity around the UK. TAG Heuer enjoys very high levels of awareness all over the country, and we’re delighted to be building on this and bringing our customers in Oxford the full TAG Heuer experience. Even in these uncertain times we believe that there will always be a place for quality stores giving an immersive TAG Heuer experience to our customers. The new TAG Heuer boutiques will showcase the best of TAG Heuer and the best of this fruitful partnership”
Brian Duffy, the Watches of Switzerland Group Chief Executive, said, “We are delighted to announce the opening of this beautiful contemporary TAG Heuer boutique in Oxford and excited to see The Watches of Switzerland and TAG Heuer partnership grow from strength to strength.”
"“We are delighted to announce the opening of this beautiful contemporary TAG Heuer boutique in Oxford and excited to see the Watches of Switzerland and TAG Heuer partnership grow from strength to strength.”"
BY APPOINTMENT ONLY
Following consultation with an independent health and safety consultant and the necessary risk assessments, the Watches of Switzerland Group is now Covid-19 secure and as of Monday 15th June welcomed clients back into its UK showrooms for the first time since they were closed on March 22 in response to Government guidelines following the Covid-19 outbreak.
For now, visitors to Watches of Switzerland, Mappin & Webb and Goldsmiths showrooms as well as mono-brand boutiques will be accommodated on a by-appointment-only basis. Clients will be invited to contact their nearest showroom to arrange or use the enquiry form online. In addition, there will also be a number of walk-in appointments available each day. This system has been designed to help manage in-store footfall and to ensure the safety and comfort of group colleagues and clients at all times. Each showroom will have a maximum occupancy level, determined by the size of the showroom and the number of colleagues available to serve clients.
FOLLOWING SOCIAL DISTANCING GUIDELINES
In line with the UK Government’s guidelines, the Watches of Switzerland Group has gone the extra mile to ensure the safety of colleagues and clients. Social distancing measures will be signposted and carefully adhered to in all showrooms, and only cashless payments will be accepted. Gloves, protective masks and hand sanitiser will be provided for those who require them and sneeze screens have been implemented at consultation desks as well as their being strict cleaning protocols in place for products, including the use of a UV sanitiser.
This new way of working will also enable the Watches of Switzerland Group to demonstrate the outstanding levels of personalised service for which it is world-renowned. Watches of Switzerland, Mappin & Webb, Goldsmiths and group-owned mono-brand boutiques have been tailoring each client’s experience to their needs for hundreds of years, suggesting the company is extremely well positioned to meet the requirements of this uniquely challenging time.
Mr Duffy added: “The Covid-19 pandemic has been a uniquely difficult period for the whole world. During lockdown, TAG Heuer has continued to present very high-quality new timepieces. We have been highly impressed by their ability to deliver both outstanding products and world-class service to discerning clients. Having reopened as of Monday 15th June and by opening this new boutique on Wednesday 24th June, we are demonstrating to our clients and to the industry that the Watches of Switzerland Group is a dynamic, adaptable and optimistic business. We are delighted to be able to offer our clients a safe, comfortable environment in which they can realise their dreams of owning a luxury Swiss watch in this new TAG Heuer Oxford boutique.”