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The Watches of Switzerland Group opens a new TAG Heuer boutique in Watford

We are delighted to announce, in partnership with TAG Heuer, a new TAG Heuer boutique is open in Watford, 161 Intu Watford, The Harlequin Centre Watford, WD17 2LH.

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Upon entering the 37 square meter space located in the iconic Harlequin Centre, visitors will find a boutique that represents the DNA of TAG Heuer. The boutique offers a contemporary interior with tones of greys and dashes of TAG Heuer’s iconic red, reflective of the brand’s motoring heritage.

Over 150 timepieces are available for purchase including TAG Heuer’s newest launches, such as the TAG Heuer Connected watch, as well as much loved heritage pieces. Alongside this third generation Connected Watch, the boutique features models from the Carrera, Aquaracer, Monaco, Formula 1, Link and Autavia collections.

Drawing on over 240 years as a premium watch retailer, the Watches of Switzerland Group is thrilled to welcome new visitors to the TAG Heuer boutique in the heart of Watford.

With the Watford boutique being the final of three TAG Heuer boutiques to open this summer, with Oxford and Kingston the other two, the Watches of Switzerland Group is proud to bring its total mono-brand offering with TAG Heuer to 11 boutiques within the Group.

Commenting on the boutique opening, Rob Diver, Managing Director of TAG Heuer UK and Ireland, said, “With the opening of the Watford boutique, we are delighted to be able to bring customers a full and immersive TAG Heuer experience. It is an exciting time as we look to grow our retail offering and activity around the UK with this new boutique, the final of three opened over the summer months with the Watches of Switzerland Group. As TAG Heuer already enjoys very high levels of awareness all over the country, we look forward to building on this even more by showcasing the best of TAG Heuer and this fruitful partnership.”

Craig Bolton, Executive Director at the Watches of Switzerland Group, said, “We are delighted to announce the opening of a wonderfully modern TAG Heuer boutique in Watford’s iconic Harlequin Centre and excited to see the Watches of Switzerland and TAG Heuer partnership continue to grow from strength to strength.”

By appointment only

Following consultation with an independent health and safety consultant and the necessary risk assessments, the Watches of Switzerland Group is now Covid-19 secure and has welcomed clients back into the majority of its UK showrooms for the first time since they were closed on March 22 in response to Government guidelines following the Covid-19 outbreak.

For now, visitors to Watches of Switzerland, Mappin & Webb and Goldsmiths showrooms as well as mono-brand boutiques will be accommodated on a by-appointment-only basis. Clients are invited to book their personal one-to-one appointment using the ‘By Personal Appointment’ service online or by contacting their nearest showroom. In addition, there will also be a number of walk-in appointments available each day. This system has been designed to help manage in-store footfall, ensure the safety and comfort of group colleagues and clients at all times and allow clients to choose how and when they shop with us.

Following social distancing guidelines

In line with the UK Government’s guidelines, the Watches of Switzerland Group has gone the extra mile to ensure the safety of colleagues and clients. Social distancing measures will be signposted and carefully adhered to in all showrooms, and only cashless payments will be accepted. Gloves, protective masks and hand sanitiser will be provided for those who require them and sneeze screens have been implemented at consultation desks as well as their being strict cleaning protocols in place for products, including the use of a UV sanitiser.

This new way of working will also enable the Watches of Switzerland Group to demonstrate the outstanding levels of personalised service for which it is world-renowned. Watches of Switzerland, Mappin & Webb, Goldsmiths and group-owned mono-brand boutiques have been tailoring each client’s experience to their needs for hundreds of years, suggesting the company is extremely well positioned to meet the requirements of this uniquely challenging time.

Mr Bolton added: “The Covid-19 pandemic has been a uniquely difficult period for the whole world. During lockdown, TAG Heuer has continued to present very high-quality new timepieces. We have been highly impressed by their ability to deliver both outstanding products and world-class service to discerning clients. We are delighted to be able to offer our clients a safe, comfortable environment in which they can realise their dreams of owning a luxury Swiss watch in this new TAG Heuer Watford boutique.”

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TAG Heuer boutique Watford
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