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The Watches of Switzerland Group opens a TUDOR boutique at the new iconic Battersea Power Station

Following the opening of the new retail development at Battersea Power Station, the Watches of Switzerland Group adds to its mono-brand boutique portfolio with the opening of its fourth TUDOR boutique.

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The iconic Grade II* listed Battersea Power Station, a legendary London landmark, has been brought back to life as one of the most exciting and innovative mixed-use neighbourhoods in the world – a place for locals, tourists, and residents to enjoy a unique blend of shops, bars, restaurants, entertainment venues, parks, and historical spaces.

The TUDOR boutique is situated on the ground floor, Boiler House South, directly off Malaysian Square - which was built in the 1930s and evokes the lavish Art Deco glamour of its era.

Turning the unmissable look and feel of a TUDOR watch into a physical space, the boutique is designed with various elements that visually showcase the evolution of the brand. With a flair for the bold, the entryway is fittingly outfitted with the slogan, “Born to Dare.”  This state of mind drives the architecture and design throughout the space. In addition to a colour palette of black, red and white, TUDOR’S’s visual language is represented through a range of materials. Visitors will take note of the satin-finish, brushed black, transparent red and structured white surfaces, which are matched by equally sleek timepieces on display.

Tapping into the brand’s distinct DNA, the thoughtfully executed space offers the watchmakers’ range of classic, sport, diving and heritage-inspired timepieces in a setting that immerses shoppers in the brand’s rich history.

To celebrate the opening of the boutique, TUDOR is unveiling its first immersive and interactive presentation to showcase the materials used in the boutique edition  Black Bay Fifty-Eight Bronze Boutique Edition.  TUDOR is also providing touches like a wrist shot module that lets guests snap an on-wrist photo of their new watch.

"TUDOR is pleased to be opening our fourth mono-brand boutique in partnership with the Watches of Switzerland Group, in such an iconic location that is Battersea Power Station. The history and grandeur of this site align perfectly to TUDOR’s motto of being Born to Dare; it is both stand-out and distinct. This boutique will also further grow brand awareness and presence across London"

A TUDOR spokesperson

"We are delighted to have opened this TUDOR boutique within the iconic former Battersea Power Station. Having opened the first TUDOR mono-brand boutique in 2020 and now our fourth it’s an exciting time for the brand and our business to grow the partnership but to also provide our clients with this array of iconic timepieces in this new retail destination"

Craig Bolton, President of the Watches of Switzerland Group UK, and Europe