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The Watches of Switzerland Group Opens New Omega and Breitling mono-brand Boutique in Copenhagen

The Watches of Switzerland Group advances on its European expansion strategy with the opening of two new mono-brand Boutiques in Copenhagen

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The Watches of Switzerland Group, the UK’s largest luxury watch and jewellery specialist, opened a new OMEGA and a new Breitling Boutique at Østergade in Copenhagen on 2nd September 2022.

The openings are the brands’ first official mono-brand Boutiques to open in Denmark and mark a significant milestone for the Watches of Switzerland Group business as it continues its European store roll out.

The new OMEGA Boutique allows discerning customers to explore the entire OMEGA universe at a relaxed pace, without pressure and within the comfort of the Boutique’s beautifully designed interior. The collections, which feature within the Boutique include the Speedmaster, Seamaster, De Ville and Constellation collections.

The Breitling Boutique is designed in the brand’s distinctive industrial-loft aesthetic and houses the brand’s full collection of watches, including limited editions and collaborations.

"We are delighted to be working with our brand partners, as we continue our expansion into the European market, with the opening of our Breitling and OMEGA mono-brand Boutiques in Copenhagen. We have a programme of projects primarily focusing around the Nordics and Ireland initially, which will see us open further mono-brand Boutiques by the end of 2022. We are very excited as we embark on this journey to increase our presence in Europe and we are actively exploring other markets and opportunities in the marketplace"

Craig Bolton, President of the Watches of Switzerland Group, UK and Europe