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The Watches of Switzerland Group opens new OMEGA Boutique in Bluewater Shopping Centre, Kent

The Watches of Switzerland Group, the UK’s leading luxury watch retailer, in partnership with Swiss luxury watchmaker OMEGA, announces the opening of its new boutique at Bluewater Shopping Centre, Kent.

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Initially launched in 2011, the new OMEGA boutique has now relocated to a premium retail space within the shopping centre.

Featuring contemporary yet sophisticated visuals in gold-framed surroundings, the new OMEGA boutique in Bluewater is characterised by a refined design, with an exquisite use of materials such as leather and wood, as well as many golden details. Throughout the store, exclusive lighting creates a cosy atmosphere, while also highlighting the exquisite collection of OMEGA watches.

Customers will now have the chance to explore a large selection of OMEGA’s finest timepieces - and its universe of accessories – all within the comfort of this special Boutique. The interior has been designed to create a truly luxurious ambiance, with exquisite attention-to-detail in every surface and piece of furniture. A fully immersive choice of the brand’s four famous watch collections will be offered, including Speedmaster, Seamaster, De Ville and Constellation.

Additionally, customers will have the opportunity to explore Boutique timepieces such as the Seamaster London Boutique Limited-Edition.

"We’re thrilled to announce the opening of our new OMEGA boutique in Bluewater. This marks our strong partnership with OMEGA and continued commitment to the Watches of Switzerland Group Monobrand boutique strategy. We look forward to welcoming existing and new customers to experience our new boutique."

Craig Bolton, Executive Director at The Watches of Switzerland Group


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