84A9533 84A9533

The Watches of Switzerland Group races into Bromley with TAG Heuer

The Watches of Switzerland Group, the UK’s leading luxury watch specialist, is delighted to announce the opening of a new TAG Heuer boutique in the Glades shopping centre, Bromley. Aligning with the regional expansion plans for the business it is situated next door to the new Goldsmiths showroom, also part of the Group.

Store news
Published on

The Glades shopping centre in Bromley, is the 3rd largest shopping destination in London with 135 stores, offering the best high street brands spanning over 460,000 sq. ft of retail space.

This new boutique will feature innovative designs fused with TAG Heuer’s iconic heritage, symbolising cutting-edge Swiss craftmanship, using light wood panels, concrete and signature deep blue colours. All current collections of TAG Heuer will be available, as well as the Watches of Switzerland exclusive TAG Heuer Aquaracer Professional 300 Titanium and the new TAG Heuer Aquaracer Professional 200 Solargraph Blue.   Clients can also get acquainted with the brand’s luxury smart watch collection: Connected Calibre E4, which seamlessly merges connectivity with the elegance and luxury of a traditional timepiece.

This flagship single floor boutique has been designed to the highest luxury specification in conjunction with the brand’s interior design team. The internal fit out and external façade embodies the values and ethos of the brand with their signature style reflected to deliver unique and fully immersive retail experience.

"TAG Heuer represents the very best of contemporary luxury retail and innovative watches. We are delighted to continue the expansion of our TAG Heuer boutiques with the latest opening in Bromley. This is a great opportunity to bring the brand to local clients offering the best range of timepieces combined with our exclusive product offering. We look forward to welcoming clients into this new luxury boutique."

Craig Bolton, President of the Watches of Switzerland Group in the UK, and Europe

"This is an exciting time for TAG Heuer as we continue to grow our retail boutiques around the UK, along with longstanding partner The Watches of Switzerland Group. This new boutique in The Glades Shopping Centre in Bromley will showcase the best of TAG Heuer and we are delighted to open bringing our customers the full TAG Heuer experience."

Rob Diver, Managing Director of TAG Heuer UK and Ireland