IMG 8374 IMG 8374

The Watches of Switzerland Group ventures into a new territory with TAG Heuer

The Watches of Switzerland Group, the UK’s leading luxury watch specialist, is delighted to announce the opening of a new TAG Heuer boutique in Bath’s vibrant city centre. Situated within the SouthGate, Bath, the leading shopping destination with a broad range of high street and top branded shops and the finest local restaurants.

Company news
Published on

This new boutique will feature innovative designs fused with TAG Heuer’s iconic heritage, symbolising cutting-edge Swiss craftmanship, using light wood panels, concrete and signature deep blue colours. All current collections of TAG Heuer will be available, as well as the Watches of Switzerland exclusive TAG Heuer Aquaracer Professional 300 Titanium and the new TAG Heuer Aquaracer Professional 200 Solargraph Blue. Clients can also get acquainted with the brand’s luxury smart watch collection: Connected Calibre E4, which seamlessly merges connectivity with the elegance and luxury of a traditional timepiece.

IMG 8143

This flagship single floor boutique has been designed to the highest luxury specification in conjunction with the brand’s interior design team. The internal fit out and external façade embodies the values and ethos of the brand with their signature style reflected to deliver unique and fully immersive retail experience.

"This is an exciting time for TAG Heuer as we look to grow our retail offering and increase our activity around the UK. TAG Heuer enjoys very high levels of awareness all over the country, and we’re delighted to be building on this and bringing our clients in Bath the full immersive TAG Heuer experience. The new TAG Heuer boutique will showcase the best of the core collections plus the Watches of Switzerland exclusive timepiece which our knowledgeable experts in the boutique will be delighted to guide clients through."

Craig Bolton, President of The Watches of Switzerland Group UK and Europe
IMG 8361

"We are excited to continue our retail expansion plan with the opening of the first ever TAG Heuer Boutique in the historic city of Bath with long standing partner The Watches of Switzerland Group. The new boutique is located in the cities’ prominent shopping area SouthGate and will offer the full TAG Heuer experience with the brands’ infamous collections along with Special Editions. The team will welcome new customers into the boutique sharing their expertise in the search of the perfect timepiece."

Rob Diver, Managing Director of TAG Heuer UK and Ireland