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Watches of Switzerland and Zenith celebrate a new retail partnership with the US debut of the new Zenith Defy 21 Land Rover edition watch

Guests were among the first in the US to preview the 2020 Land Rover Defender 90

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As part of an ongoing mission to deliver first-to-market product and create a unique and compelling customer experience, Watches of Switzerland unveiled a new partnership with Zenith during an evening of celebration at its Soho flagship last night. All eyes were on the new Zenith DEFY 21 Land Rover Edition watch, an exciting collaboration between the innovative watch manufacturer and famed British carmaker. The limited-edition timepiece has a micro blasted titanium case paired with a matching closed grey dial and grey rubber bracelet, giving it a rugged and minimalistic look. The new 2020 Land Rover Defender 90, the vehicle that inspired the collaborative timepiece, was also on display at the event.

"Our engaging and uniquely luxurious showroom environments provide an ideal setting for innovative brands like Zenith and Land Rover to showcase their latest offerings and highlight special introductions. We are thrilled to be a part of this exciting collaboration between these two leading-edge brands"

David Hurley Group EVP of Watches of Switzerland Group

Zenith CEO, Julian Tornare added, "Like the El Primero and its numerous versions through the years, the Land Rover Defender now enters a new era with a bold and distinctive character. Zenith's DEFY 21 reinterprets the past in a forward-looking way, with an emphasis on durability, precision, comfort and bold design. We found the same ethos in the 2020 Land Rover, so for this special edition with our partner Land Rover we decided to give our 1/100th of a second chronography, the DEFY 21, a special execution that reflects the rugged yet premium spirit of the new Defender. We are delighted to have partnered with Watches of Switzerland for this North American premiere."

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US debut of the new Zenith Defy 21 Land Rover edition watch

"The Zenith DEFY 21 Land Rover watch is inspired by the critically acclaimed new Land Rover Defender," said Gerry McGovern, Chief Creative Officer of Land Rover. "Drawing upon key elements of the vehicle, we have created a very special watch that captures the modernity and desirability of the vehicle itself."

Julian Tornare Zenith CEO

Special guests for the evening included DJ and entrepreneur Brendan Fallis, footwear designer Moti Ankari, internationally renowned chef Rōze Traore, menswear influencer Douglas Joseph and model RJ King. The evening cocktail reception provided guests the opportunity to explore Zenith's newest watches, as well as historic pieces and the brand's core collection.

The Watches of Switzerland Group is a leading luxury watch specialist operating in the UK and US with a complementary luxury jewelry offer. The Watches of Switzerland boutique in Soho, located on historic Greene Street, was the group's first flagship store in New York, opening in Fall 2018, with a luxurious space dedicated entirely to luxury watch retail. The Zenith retail experience is located on the store's lower level and opens today through March 30th. Watches of Switzerland Soho is open 11AM – 7PM Monday through Saturday, and 12PM – 6PM on Sunday. The new Land Rover Defender 110 will be available this spring and the Defender 90 this summer.

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