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Watches of Switzerland celebrates 100 years with exclusive Tank Louis Cartier timepiece

Watches of Switzerland, the leading luxury watch retailer, is proud to announce its momentous milestone of 100 years in the industry. To mark this exceptional occasion, Watches of Switzerland and Cartier are paying tribute to the centennial with a Limited Edition Tank Louis Cartier watch.

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The Tank Louis Cartier Limited Edition is a true reflection of both Cartier and Watches of Switzerland’s commitment to excellence and craftsmanship. Designed in 1917 by Louis Cartier, the eldest grandson of the Maison’s founder, the iconic Tank watch has always embodied timelessness and elegance. Over time, the Tank became the watch of the artistic and cultural avant-garde who appreciated its purity of line and creativity.

The Tank watch is an icon of modern watchmaking. The refined design of this wristwatch, combining geometry and harmony, defines its strong identity. Immediately recognisable, the Tank design has been reinterpreted for more than a century through multiple variations that remain faithful to the spirit of the original design.

Introduced in 1922, the Tank Louis Cartier was an unapologetic choice of the rectangular form, further distinguished by soft angles and the distinct roundness of the tops of the lugs. This piece fastidiously embodied the contribution made by Louis Cartier to the modern style later known as Art Deco. The proud, taught lines of the square and rectangle appear more gently, and the geometry of the corners is relaxed.

In 2024, to celebrate the 100th anniversary of Watches of Switzerland, Cartier has designed an iconic creation: a Tank Louis Cartier in a numbered limited edition of 100 pieces. Exclusively available in the UK at Watches of Switzerland showrooms from June, the watch will be available for pre order from February.

This timepiece features a sophisticated and elevated design, with a brushed gold dial offering a subtle radiant effect. Supplied on an elegant dark-navy alligator strap it offers a timelessly elegant pairing whilst drawing attention to the deep blue of the sapphire cabochon in the crown and its blued-steel hands.

The mechanical movement, 1917MC, a Manufacture Cartier calibre, is one present in many recent Tank Louis Cartier and Tank Asymétrique models. The case back has been given a special Watches of Switzerland engraving signifying the long-lasting relationship between Cartier and Watches of Switzerland.

"We are thrilled to commemorate our 100th anniversary with the launch of the exclusive Tank Louis Cartier. Our relationship with Cartier, one of the most esteemed watch brands in the world, represents our shared passion for horology and our commitment to delivering exceptional craftsmanship to our clients."

Brian Duffy, CEO of Watches of Switzerland Group

"We are honoured to present this special timepiece which embodies the spirit of Cartier London’s rich heritage in watchmaking and innovation in shaped watches. We are delighted to reveal a unique design of the Tank watch and are thrilled to share this with Watches of Switzerland for their centenary celebration."

Laurent Feniou, Managing Director of Cartier UK

Our relationship with Cartier spans over 70 years. We have our own Cartier Boutique housed within our flagship Watches of Switzerland showroom on Regent Street, London along with a growing presence online.  Clients can view this piece in person at our Watches of Switzerland Regent Street, Battersea, Knightsbridge, Brent Cross, Broadgate, and Canary Wharf showrooms, or talk to our Virtual Boutique team about this piece.