Watches of Switzerland, Knightsbridge will be the flagship showroom to house the in-depth offering of independent watch brands. It was an obvious location to create this discovery centre and expand the selection of brands and by refreshing the layout, this is a great opportunity to introduce new brands to the showroom, creating a retail playground for watch collectors and enthusiasts alike. The following new brands are available now at the Watches of Switzerland Knightsbridge: Arnold & Son, Bovet, Czapek, Gerald Charles, H.Moser & Cie, Jacob & Co, Louis Erard, Nivada Grenchen and Parmigiani Fleurier.
"When we worked on this vision about a year ago, we knew that our clients would respond to a vast array of brands with different designs, price points and levels of notoriety. There are three big factors that we believe has driven the demand and interest in these exciting independent brands – the scarcity of some products, the timepieces these independent brands are producing and the distribution of these brands. There are fewer retailers able to offer these brands under one roof and we are delighted our Watches of Switzerland, Knightsbridge showroom has the best offering in Central London."
The Watches of Switzerland Group network of showrooms around the country will also offer clients insights into this sector of watchmaking and craftsmanship with an enhanced offering of these brands and ability to requests these for clients if necessary. We are the only UK stock for MB& F with a dedicated shop-in-shop in our Watches of Switzerland, 155 Regent Street showroom.
As a business Watches of Switzerland celebrate the craft of watchmaking and the artisanship in its truest form. In April 2024, the Watches of Switzerland Group became a corporate partner to the ACHI. Making a commitment to the AHCI is to establish meaningful and long-term ties to champion the advocacy of creative and independent watchmaking in the markets the Group serves and to contribute to the preservation and the development of watchmaking expertise.
At the Watches of Switzerland Group, our values are at the centre of everything we do. One of our key values is to advocate for the industry: by proactively promoting and supporting the interests and responsibilities of the luxury watch and jewellery sectors in our markets which aligns with the report by UNESCO that the craftsmanship of mechanical watchmaking and art mechanics should be preserved as part of our cultural heritage. The collective presentation of these independent watch brands under our umbrella offering to clients and collectors supports the commitment we have to the sector and the watch industry.
In addition, Watches of Switzerland, US team are for the second consecutive year the Grand Prix d’Horologerie de Geneve. They will be returning to New York in our Soho Flagship Showroom to present the eighty-four watches nominated by the academy. In a magnificent exhibition organised by Watches of Switzerland from 19th – 22nd October, watchmakers, collectors and watch enthusiasts, and the public will all have access to see these timepieces.
Watches of Switzerland Group pride itself on representing the industry as wide as we can with hundreds of brand partners from large groups to small and niche independents. Watches of Switzerland Group believe innovation and creativity is vital to support the growth and continued appeal towards horology, as previous stated as part of the company’s ESG strategy.
